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Agencies

Five minutes, eight agencies and a room full of friends: inside the Alliance Fast Five

The Alliance of Independent Agencies Middle East brought 60 members and partners together for a fast morning of pitches, award wins and a lot of conversation.…

AGENCIES

At The Marketer of the Future, leaders agree that credibility is the new currency

Execs from Mashreq, Unilever, TikTok, Expo City Dubai, G42 and L’Oréal on why brand, proof and judgment matter more than ever Ask a room full of…

NEWS

Publicis Groupe Middle East launches Publicis Health Middle East

Publicis Groupe Middle East has launched Publicis Health Middle East, expanding its healthcare offering across the region. The new unit is led by Ramzi Sleiman, CEO…

AGENCIES

Current Global’s Peter Jacob: “Doing the job isn’t a differentiator”

We spoke with Peter Jacob, Managing Director, MENAT at Current Global, while researching industry salaries for Communicate’s 2026 GCC Advertising & Marketing Salary Survey earlier in…

AGENCIES
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff
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Stop asking for budget: what a marketer-turned-GM wants from CMOs

Ahead of Marketer of the Future, Unilever’s Duygu Ersoy and fellow speakers on how marketing stops defending its spend and starts shaping growth. Duygu Ersoy started…

BRANDS

MCN’s Ricarda Ruecker: “You define your destiny with how you actually skill yourself”

We spoke with Ricarda Ruecker, Chief Talent Officer at MCN MENAT, earlier while researching industry salaries for Communicate’s 2026 GCC Advertising and Marketing Salary Survey in…

NEWS

Mindset’s Natalia Edde on burnout, Gen Z and the promotion-every-six-months candidate

Not long ago, every third candidate made it past Natalia Edde’s first screening. Now it’s every fifth. Edde is a Partner at Mindset an integrated marketing…

AGENCIES

HYVE launches media agency in Dubai and Riyadh

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, data, customer experience and artificial intelligence (AI)…

NEWS

Havas’ Oliver Elobeid: “People are not chasing title bumps”

When a crisis hits, agencies feel it first. Oliver Elobeid, VP of Human Resources at Havas, has been here before. We spoke to him at the…

AGENCIES

Making is cheap. Choosing isn’t.

Since generative AI went mainstream, our industry has asked whether AI will make advertising cheaper. The early evidence suggests we have been asking the wrong question.…

THE-VIEW

Omnicom Media MENA’s Joumana Hathout: “Our scales remain the same”

Most agencies keep their pay grades close. Omnicom Media MENA shares them with its staff. That openness is part of why Joumana Hathout, General Manager, People…

AGENCIES

Can AI replace advertising agencies? Marketing leaders explain what still matters

Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly expect AI to be embedded in everyday workflows and are…

COMMUNICATE-AI-HUB

More than half of advertising strategists fear AI could replace them: report

Agency strategists are increasingly optimistic about their role in shaping client decisions, even as concerns grow that artificial intelligence (AI) could replace their jobs, according to…

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