Not long ago, every third candidate made it past Natalia Edde’s first screening. Now it’s every fifth. Edde is a Partner at Mindset an integrated marketing…
HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, data, customer experience and artificial intelligence (AI)…
When a crisis hits, agencies feel it first. Oliver Elobeid, VP of Human Resources at Havas, has been here before. We spoke to him at the…
Since generative AI went mainstream, our industry has asked whether AI will make advertising cheaper. The early evidence suggests we have been asking the wrong question.…
Most agencies keep their pay grades close. Omnicom Media MENA shares them with its staff. That openness is part of why Joumana Hathout, General Manager, People…
Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly expect AI to be embedded in everyday workflows and are…
Agency strategists are increasingly optimistic about their role in shaping client decisions, even as concerns grow that artificial intelligence (AI) could replace their jobs, according to…
Fiona Menzies has a story that every CMO running an RFP process this year will recognize, even if they haven’t said it out loud yet. Eden…
Start with the ad everyone actually remembers, because it makes the sharpest possible case that the industry keeps blaming the wrong culprit. In December 2025, McDonald’s…
For years, podcast advertising in the Middle East was treated the way most new media is treated: sampled, not committed to. That’s changing fast — and…
For decades, advertising and marketing operated around a simple constraint: making things took time, money and people. That constraint is disappearing. Generative AI can now produce…
Dubai’s next generation of PR pros just got a direct line to the people who’ve already lived it. The MEPRA Youth Board has launched “Time Machine:…
SmartFrame Technologies has appointed adtech and programmatic advertising executive Dal Gill as its Chief Revenue Officer (CRO), as the company looks to accelerate global growth and…
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