Advertising - Communicate Online
Advertising

What is AI actually getting wrong in regional creative?

Start with the ad everyone actually remembers, because it makes the sharpest possible case that the industry keeps blaming the wrong culprit. In December 2025, McDonald’s…

COMMUNICATE-AI-HUB

McDonald’s targets $1 billion ad business as media network expands

McDonald’s is moving deeper into advertising, with the fast-food giant rolling out McDonald’s Media Network, a new business that will allow brands to advertise across its…

NEWS

Makes podcast sense: Why MENA advertisers can no longer ignore audio

For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners,…

NEWS

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…

AGENCIES
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
+

My Week in Adland and the Day the Music Died

Last week, I celebrated the appointment of Andrew Robertson at the helm of Omnicom’s creative arm, OAG. I do truly believe that we need an exceptional…

THE-VIEW

What makes an ad idea actually work? WARC has some answers

Highly creative advertising ideas are more than twice as likely to receive recognition for effectiveness, according to WARC’s The Health of Creativity 2026 report, which analyses…

NEWS

Podcast Advertising Has “Earned Its Seat” in MENA. So Why Hasn’t the Budget Followed?

For years, podcast advertising in the Middle East was treated the way most new media is treated: sampled, not committed to. That’s changing fast — and…

INSIGHTS

PUMA and AL-HILAL Bet on UV Ink to Make Brand Loyalty Glow in the Dark

PUMA and Saudi football giant AL-HILAL have unveiled their 2026/27 third kit, and the standout feature isn’t the cut or the colorway — it’s the chemistry.…

BRANDS

Saudi tourism hijacks Europe’s anti-tourist graffiti, turns it into an invitation

Walk through Barcelona’s El Raval this summer and you will find the same scrawled warning on wall after wall: “Tourists Go Home.” It has become the…

NEWS

The Discount Is Dead. Long Live the Narrative.

Every Back-to-School campaign in the GCC this year has a discount attached to it. That part hasn’t changed. What has changed is how hard brands are…

BRANDS

Is the Middle East ready for AI, or already ahead?

For years, the global AI conversation has been framed as a two-horse race, Silicon Valley and Beijing setting the pace while everyone else scrambles to keep…

COMMUNICATE-AI-HUB

Ready Set Ford is designed for today’s non-linear customer journey: Andrew Gregory

When recently Ford unveiled “Ready Set Ford” at the Liwa International Festival, it wasn’t just launching a campaign — it was testing whether a global platform…

BRANDS

My Week in Adland And Breaking News

After a bland summer, Adland also managed to provide us with some breaking news alongside wars and natural disasters. After seeing the latest campaign for a…

THE-VIEW
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data