The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a…

When a brand understands the rhythms of everyday life, it doesn’t need to explain its relevance. The experience speaks for itself. Meaning is not…

Brands will pair first-party data gleaned directly from customers with creator audience micro-segments, content preferences, and engagements to craft bespoke experiences. Creator-curated bundles will…

Content creators and advertisers operating in the UAE have until January 31, 2026 to obtain the mandatory Advertiser Permit, failing which they could face…

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands…

The global digital advertising market is poised for sustained growth over the next decade, with spending projected to nearly double to $819.51 billion by…

In an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t just a campaign tool; it’s the…

Out-of-home advertising company Al Arabia has secured major advertising contracts across the UAE and Saudi Arabia, strengthening its regional presence and expanding its footprint…

Hypermedia, a subsidiary of W Group Holding, has launched what it says is the UAE’s most advanced real-time programmatic digital out-of-home (DOOH) advertising system,…

Netflix and Intel are set to report earnings this week, with investors closely tracking whether advertising growth and artificial intelligence exposure can sustain their…

The majority of new-to-market small businesses in 2026 are bypassing traditional agencies, favoring self-serve AI tools within Meta and Google, both of which are…

Fred. Olsen Cruise Lines has launched what it describes as the cruise industry’s first multi-platform advertising campaign created using hybrid artificial intelligence, combining human-led…