On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that…

MRM MENAT has appointed Udit Agarwal as Regional Business Lead, strengthening the agency’s senior leadership as it expands its work with regional conglomerates and…

Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can…

The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…

MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale…

By Cihan Sel, Executive Director of Marketing & Communications, OMNIYAT In ultra-luxury real estate, it is tempting to believe that features and finishes alone…

We Are Social, the global socially-led creative agency, on Monday announced the promotion of Jim Coleman to CEO for the Europe, the Middle East, and…

Significant AI advancements that have enhanced user engagement on Facebook and Instagram, while improving ad-targeting capabilities, have been instrumental in Meta’s strong Q3 results,…

Linda Kender, Regional Director MMA MENA, talks to Communicate about balancing innovation with accountability, combating ad fraud and other practices. How should CMOs in…

When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…

Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This…