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Abu Dhabi

Collaborate Global expands Abu Dhabi operations

Brand experience agency Collaborate Global has expanded into Abu Dhabi as it seeks to grow its Middle East and Africa business, targeting government departments, destination brands…

NEWS

Emirati designer Maitha Alansaari wins ADMAF-Dolce&Gabbana award

Emirati fashion designer Maitha Alansaari has won the 2025 ADMAF x Dolce&Gabbana Design Award for her cape, A Journey Woven in Fragments, which brings together elements…

NEWS

MOTN Festival to return to Abu Dhabi with new attractions for 10th anniversary

The 10th edition of the MOTN Festival will run from November 28, 2026, to January 3, 2027, bringing more than five weeks of family entertainment across…

NEWS

2PointZero’s Jawad Hassan joins DPAA board as MMG expands OOH business

Abu Dhabi-based media executive Jawad Hassan has joined the Board of Directors of the Digital Place-Based Advertising Association (DPAA), bringing a UAE and wider EMEA perspective…

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Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff
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R/GA establishes Abu Dhabi base to expand across MENA

R/GA has formally established its business in Abu Dhabi, creating a dedicated base to serve clients across MENA as investment in AI infrastructure accelerates across the…

NEWS

Abu Dhabi updates hotel classification standards for sector

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched an updated Hotel Classification Manual, introducing revised standards for guest experience, service…

NEWS

DCT Abu Dhabi launches digital guide to islands and water sports

DCT Abu Dhabi has launched a new digital platform that brings the emirate’s 200-plus islands, water sports and marine experiences into one interactive guide. The Abu…

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GCC growth 2.0: When trust becomes the only real currency

Across the GCC, marketing is entering a new operating system—one where confidence is fragile, consumers are sharper, and growth is no longer guaranteed by spend alone.…

INSIGHTS

Yango’s targeted CIS tourism campaign boosts Abu Dhabi bookings

Two million Russian-speaking tourists were visiting the UAE annually, but 90 percent defaulted to Dubai. Abu Dhabi had a world-class offering but a fraction of the…

NEWS

9Yards Communications appoints Tala Abu Taha as Chief Growth Officer

Abu-Dhabi-based 9Yards Communications has appointed communications industry veteran Tala Abu Taha as its new Chief Growth Officer, the company announced on Thursday. Abu Taha brings more…

NEWS

Omar Sarieddine appointed CEO of 9Yards Communications

Abu Dhabi-based marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its new Chief Executive Officer (CEO), the company announced. Sarieddine, who previously served…

NEWS

Creative Media Authority highlights CNN Academy Abu Dhabi alumni success ahead of sixth edition

The Creative Media Authority (CMA) has highlighted a number of success stories from graduates of CNN Academy Abu Dhabi, showcasing the programme’s role in developing creative…

NEWS

Primark eyes Abu Dhabi after 1 million shoppers flock to Dubai stores

Irish fashion retailer Primark is preparing to expand into Abu Dhabi after a hugely successful debut in Dubai, according to its regional partner Alshaya Group. Alshaya…

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