Across the GCC, marketing is entering a new operating system—one where confidence is fragile, consumers are sharper, and growth is no longer guaranteed by spend alone.…
Two million Russian-speaking tourists were visiting the UAE annually, but 90 percent defaulted to Dubai. Abu Dhabi had a world-class offering but a fraction of the…
Abu-Dhabi-based 9Yards Communications has appointed communications industry veteran Tala Abu Taha as its new Chief Growth Officer, the company announced on Thursday. Abu Taha brings more…
Abu Dhabi-based marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its new Chief Executive Officer (CEO), the company announced. Sarieddine, who previously served…
The Creative Media Authority (CMA) has highlighted a number of success stories from graduates of CNN Academy Abu Dhabi, showcasing the programme’s role in developing creative…
Irish fashion retailer Primark is preparing to expand into Abu Dhabi after a hugely successful debut in Dubai, according to its regional partner Alshaya Group. Alshaya…
Miral said Warner Bros. World Yas Island, Abu Dhabi, had been named Best Theme Park in the World at the 2026 Liseberg Applause Award, becoming the…
Abu Dhabi Entertainment Company (ADEC), a subsidiary of Solutions+, a Mubadala company, has signed a strategic partnership agreement with 9Yards Communications during Make It in the…
Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…
Open Masters Games Abu Dhabi 2026 has been positioned as more than just a global sporting event, marking a broader cultural push to redefine perceptions of…
Tamatem, a mobile games publisher in the Middle East and North Africa (MENA), said it has fully acquired Playable Factory, expanding into interactive advertising and advancing…
Creative Media Authority (CMA), Abu Dhabi, has signed a memorandum of understanding with Animotion MENA to strengthen the emirate’s position as a hub for next-generation storytelling…
Abu Dhabi-based communications agency Seven Media has appointed Jack Dignum as director, as it continues to invest in talent and expand its global footprint. Dignum will…
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