Abu Dhabi-based marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its new Chief Executive Officer (CEO), the company announced.
Sarieddine, who previously served as Deputy CEO and Chief Operating Officer, succeeds to the top leadership position after playing a key role in the agency’s growth since joining the company in 2020.
With more than 28 years of experience in business leadership, operations and strategic marketing, Sarieddine has helped expand the agency’s commercial and operational capabilities while strengthening its position in the market. During his tenure, 9Yards Communications grew into Abu Dhabi’s largest fully integrated independent marketing and communications agency, employing more than 180 professionals.
As CEO, Sarieddine will oversee the agency’s overall operations and lead its regional and international expansion. His responsibilities include managing the company’s operations across the MENA region as well as its hubs in London, Cairo and New York.
Announcing the appointment, Hussam Almulhem, Group CEO of 9Yards Holding, said: “Since joining 9Yards, Omar’s strategic acumen, vision, and relentless commitment to our core mission have all played a crucial role in our ongoing evolution as an agency.”
“To this end, I have every confidence that Omar is the perfect choice to lead the agency forward and ensure we remain at the forefront of the integrated communications industry, both regionally and internationally.”
Responding to his appointment, Sarieddine said: ” 9Yards Communications witnessed an extraordinary journey, which took it from a local start-up into a global competitor.”
He added: “I look forward to adding new achievements and milestones, which will be announced before the end of this year. This will be supported by furthering the founding vision and mission of the firm – to create, disrupt, and challenge industry norms, in the best interests of our clients – in every global location, and in every local community we serve.”
