Monks, the global digital operating brand of S4 Capital, has expanded its Middle East and Africa footprint with the launch of a new office in Cairo, Egypt. The new hub will be led by Hoda El Nazer, who has been appointed General Manager.
The Cairo office has been set up as a dedicated content studio aimed at supporting brands in the region and internationally with scalable, flexible and technology-enabled content production. From Cairo, Monks will work with regional clients including Hilton, Google, NEOM, Humain, Etihad Airways and the Public Investment Fund, as well as global brands such as General Motors, Amazon and Netflix.
El Nazer brings experience in creative production, innovation and the use of AI-driven tools, having previously served as Head of Film and Content at Monks. Her role will focus on delivering creative solutions designed for fragmented audiences across multiple digital platforms.
The expansion strengthens Monks’ integrated capabilities across data, media, content and technology, enabling brands to respond more effectively to real-time cultural shifts and changing consumer expectations. The Cairo office adds to Monks’ global network and supports its strategy of delivering high-quality, always-on creative output at scale for brands operating in fast-moving digital markets.
