Dentsu has been appointed by Netflix as its sole holding-company media agency partner across EMEA following a competitive pitch process, expanding the relationship beyond the UK into 21 additional markets.
The appointment builds on the two companies’ long-standing partnership in the UK and gives dentsu responsibility for Netflix’s media partnership across the wider EMEA region.
To support the expanded remit, dentsu said it will bring together senior talent from across its Media Practice and Dentsu Lab through dentsu ENTS, a regional team built around three principles: putting talent first, rooting work in culture and treating local media as a creative playground.
“This is a moment of real pride for dentsu. Our teams have shown what is possible when we combine regional scale with genuine local strategic thinking, approaching client relationships with both humility and ambition. We look forward to building on the strong foundations of our UK partnership and delivering outstanding work for Netflix across EMEA,” said Amy Watt.
Dentsu said the expanded partnership will bring together its teams across the region to help Netflix bring its stories to audiences across EMEA.
