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Egypt

Aramex earns Great Place to Work recognition in UAE, Saudi Arabia, Egypt, India

Aramex has been certified as a Great Place to Work® in four key markets after an independent employee survey found high levels of trust, pride and…

NEWS

Zefr expands partner network across Türkiye, GCC and Egypt

AI-powered brand safety and suitability platform Zefr has expanded its strategic partner network across Türkiye, the GCC and Egypt through new partnerships with Black C Media…

NEWS

TikTok removes 11.7 million violative videos across MENA in Q4 2025

TikTok removed more than 11.7 million videos that violated its Community Guidelines across five Middle Eastern countries during the fourth quarter of 2025, according to the…

NEWS

Egypt’s summer market operates as three distinct consumer economies: report

Egypt’s summer consumer market is increasingly being shaped by three parallel economies—the North Coast, Alexandria and the in-city population—each requiring a different marketing and commercial strategy,…

NEWS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Why winning in Egypt starts long before the campaign

Egypt’s FMCG market does not behave like a textbook case. It behaves like a living system: fast-moving, unpredictable, and shaped as much by resilience as by…

CPG-FMCG

Inside Egypt’s undervalued ad tech engine

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented inventory, and low transparency,…

INSIGHTS

Beyond the buzz: Why Egyptian creativity needs to get commercial

Egypt doesn’t have a creativity problem. It has an effectiveness dilemma. Every Ramadan, the nation turns advertising into full-blown theatre, cinematic storytelling, megastar cameos, and jingles…

NEWS

Ramadan 2026: Ipsos data shows thrillers and big names driving Egypt’s early TV buzz

Ramadan in Egypt is more than a television season — it is a cultural ritual. Every year, anticipation builds weeks before the holy month begins. Trailers…

NEWS

Monks expands Middle East and Africa presence with Cairo office

Monks, the global digital operating brand of S4 Capital, has expanded its Middle East and Africa footprint with the launch of a new office in Cairo,…

NEWS

2025 in Review: How Ramadan Redefined Real Estate Advertising in Egypt

As 2025 comes to a close, Ramadan stands out as one of the most defining moments for Egypt’s advertising industry — particularly for real estate developers,…

NEWS