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Middle East

SHEIN launches ‘Magic Vanity’ livestream in Middle East to boost partner brands

Global online fashion and lifestyle retailer SHEIN has announced the launch of a new livestream shopping event in the Middle East aimed at helping partner brands…

NEWS

UAE investors stay confident despite geopolitical tensions: Survey

Confidence among UAE retail investors in the local economy and stock market remains strong despite geopolitical tensions and market volatility, according to the latest UAE Retail…

NEWS

Marketing leadership in the Middle East: From pressure to action

Over the past few weeks, something has shifted. In early March, marketing leaders across the Middle East described a cautious environment. The dominant language was “wait…

THE-VIEW

Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East

Omnicom Advertising and Google have launched an AI-powered creative intelligence system in the Middle East, with plans to expand it across Africa, the Middle East and…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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November Five brings AI product studio model to Middle East

November Five, an independent digital product studio, has launched operations in the Middle East, introducing an AI-driven delivery model it says is built to replace the…

NEWS

Canva bets on AI 2.0 to drive next phase of growth

Canva has unveiled Canva AI 2.0, its most significant product overhaul since launch, as it deepens its focus on the United Arab Emirates, one of its…

NEWS

L’Oréal Q1 sales rise 6.7% as US, emerging markets offset Middle East weakness

French cosmetics giant L’Oréal reported a 6.7% rise in first-quarter sales, supported by strong demand in North America and emerging markets, which helped offset softer performance…

NEWS

Middle East, Africa luxury goods market to hit $36 bn by 2031: Report

The luxury goods market in the Middle East and Africa is projected to grow strongly over the next five years, rising from $21.85 billion in 2026…

NEWS

Middle East PR shifts to strategy and data focus, says PRHub.ae outlook

The Middle East’s communications industry is moving away from one-off announcements toward long-term, strategic public relations, as agencies and brands adapt to shifting media dynamics, artificial…

NEWS

UAE firms stay upbeat amid disruption, says Publicis report

Business leaders in the UAE remain confident about the country’s growth prospects despite a recent period of regional disruption, according to a new report released by…

REBUILDING-TRUST

Asianet ME to premiere ‘Comedy Cooks’ for UAE audiences on April 18

Asianet Middle East (ME) has announced the launch of Comedy Cooks, a new reality cooking show that blends culinary competition with unscripted humour for viewers in…

NEWS

Publicis Media tops GCC new business rankings in 2025 COMvergence report

Publicis Media Middle East has secured the top position as the leading media group in the GCC for new business, according to the 2025 COMvergence Global…

NEWS

Middle East conflict hits luxury airport sales: report

Luxury and beauty brands are witnessing a slowdown in airport retail sales as the ongoing Middle East conflict disrupts flights and shuts key aviation hubs, according…

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