Saudi consumers are reshaping brand rankings, lifting technology, automotive and consumer goods names as perceptions evolve across a wide range of measures, according to YouGov’s latest Biggest Brand Movers report for the kingdom.
The monthly ranking, based on data from YouGov BrandIndex, tracks which brands have posted the strongest statistically significant gains in consumer perception. For March 2026, YouGov compared performance across February and March, measuring shifts in how consumers view, discuss and buy from brands.
Huawei leads gains across key consumer metrics
Huawei topped the March rankings in Saudi Arabia, recording improvement across four of the 13 metrics tracked by YouGov.
The Chinese technology company led a field that also included WhatsApp, Mercedes-Benz, Facebook and dairy brand Nada, all of which posted notable gains in consumer sentiment and engagement.
The findings suggest that Saudi consumers are rewarding brands that are strengthening their standing across multiple dimensions, from awareness and reputation to purchase consideration.
Broad-based momentum defines leading brands
Unlike rankings focused on a single indicator, YouGov’s Biggest Brand Movers identifies brands that are advancing across a broad set of measures.
These include whether consumers have recently seen advertising, discussed a brand with friends or family, or heard positive or negative commentary about it. The rankings also capture perceptions of quality, value for money, general impression and corporate reputation.
Customer satisfaction and willingness to recommend a brand are also factored in, alongside purchase-related measures such as consideration, purchase intent and current customer status.
Methodology favors consistent, measurable improvement
Brands are ranked by the number of metrics on which they recorded statistically significant improvement between February and March 2026.
Where brands are tied on the number of improving metrics, rankings are determined by their average score across all 13 measures. The brand with the higher average score is placed ahead.
Only brands with awareness levels of 50% or higher are included in the analysis, ensuring that the rankings reflect established names with broad consumer recognition.
Tracking shifts in Saudi consumer sentiment
The report underscores how quickly consumer perceptions can change in Saudi Arabia’s competitive marketplace.
By monitoring hundreds of brands daily, YouGov’s BrandIndex offers a snapshot of which companies are successfully strengthening their connection with consumers.
March’s rankings highlight a mix of technology, automotive, social media and consumer goods brands, reflecting the diverse sectors competing for Saudi consumers’ attention, trust and spending.
