Vaseline, Lenovo and Motorola emerged as the UAE’s biggest brand movers in August 2026, while Hilton led the country’s advertisers in July with the strongest month-on-month…
Podcast advertising in the UAE is proving remarkably effective despite widespread ad-skipping, with nearly nine in ten consumers taking some form of action after hearing or…
Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…
Saudi consumers are reshaping brand rankings, lifting technology, automotive and consumer goods names as perceptions evolve across a wide range of measures, according to YouGov’s latest…
In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…
Find out which three brands ranked the highest in terms of ad awareness growth for May 2024 in the KSA.
A majority also agrees that a brand snub pushes companies to take corrective action.
According to YouGov BrandIndex data, the top three advertisers for April are Danube Properties, Museum of The Future, and Motiongate Dubai.
Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.
A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.
Zbooni polled 1000 people in the UAE through the independent researcher, YouGov.
Which brands made it to the top?
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