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Yougov

Nestlé leads UAE brand movers in September, YouGov finds

Nestlé emerged as the biggest brand mover in the UAE in September, recording statistically significant improvements across six consumer perception metrics, according to the latest YouGov…

NEWS

Vaseline, Hilton and Rotana among UAE’s biggest brand movers and advertisers

Vaseline, Lenovo and Motorola emerged as the UAE’s biggest brand movers in August 2026, while Hilton led the country’s advertisers in July with the strongest month-on-month…

BRANDS

UAE emerges as world’s most video-first podcast market: YouGov

Podcast advertising in the UAE is proving remarkably effective despite widespread ad-skipping, with nearly nine in ten consumers taking some form of action after hearing or…

INSIGHTS

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

NEWS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Huawei tops Saudi Arabia’s fastest-rising brands

Saudi consumers are reshaping brand rankings, lifting technology, automotive and consumer goods names as perceptions evolve across a wide range of measures, according to YouGov’s latest…

NEWS

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG