Who does what in the regional programmatic ecosystem? Communicate maps it out for you.
What started as ad exchanges meant to sell the remainder of inventory that publishers couldn’t manage directly, has turned into a labyrinth of tech providers, platforms, and intermediaries. Understanding what each of these players does can be a headache, so we have been making things simpler for you.
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May 26, 2024
CNTXT AI, the UAE-based Data and AI company, today announced the launch of Munsit — a next-generation Arabic speech-to-text model that outperforms every global…
May 26, 2024
Hisense, a global leader in consumer electronics and home appliances, has launched its FIFA Club World Cup 2025Ô ‘Own the Moment’ campaign. As the…
May 26, 2024
Home Centre, the region’s largest furniture and home accessories brand, has launched their latest campaign which sneakily turns other brands’ ads into their own…
