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From media planning to growth partners: Amer El Hajj on the winning agency model

Five years ago, Amer El Hajj, CEO of WPP Media MENA, was building media plans and sharing them with clients’ marketing departments. Today, he tells Communicate,…

INSIGHTS

Business travel rebounds in MENA, but are marketers spending more?

Business travel across the Middle East and North Africa (MENA) more than doubled year-on-year in the third quarter of 2026, with Saudi Arabia and the UAE…

NEWS

More than half of advertising strategists fear AI could replace them: report

Agency strategists are increasingly optimistic about their role in shaping client decisions, even as concerns grow that artificial intelligence (AI) could replace their jobs, according to…

INSIGHTS

Disney+ to release Saudi-dialect ‘Toy Story 5’

Disney+ will release a Saudi-dialect version of Toy Story 5 on October 6, featuring Saudi actors and content creators, alongside a redesigned app across the Middle…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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YouTube unveils new AI tools, monetization features for MENA creators

YouTube has announced a series of new AI-powered tools and creator features for the Middle East and North Africa, spanning content creation, audience engagement, monetization and…

NEWS

Samsung names Karen Wazen as Galaxy brand ambassador in MENA

Samsung Electronics MENA has named Lebanese entrepreneur and fashion personality Karen Wazen as its new Brand Ambassador for the MENA region, as the technology giant seeks…

NEWS

Anghami’s Anghami Elite sees Angham streams jump 108.75% in a day

Anghami’s newly launched artist platform, Anghami Elite, has already delivered a sharp increase in listening to its debut artist Angham, with streams of the Egyptian singer’s…

NEWS

R/GA establishes Abu Dhabi base to expand across MENA

R/GA has formally established its business in Abu Dhabi, creating a dedicated base to serve clients across MENA as investment in AI infrastructure accelerates across the…

NEWS

Makes podcast sense: Why MENA advertisers can no longer ignore audio

For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners,…

NEWS

Burgers, Mango led MENA delivery orders this summer

Burgers were the most-ordered cuisine across the Middle East and North Africa this summer, while mango emerged as the region’s top flavour, according to delivery platform…

NEWS

Anghami, OSN+ partner with OKX on MENA entertainment

Music streaming platform Anghami and streaming service OSN+ have partnered with cryptocurrency exchange OKX in a deal that will offer selected customers subscription benefits and bring…

NEWS

APCO names former CNN journalist John Defterios chairman for MENA

APCO has appointed veteran journalist and former CNN emerging markets editor and energy correspondent John Defterios as chairman for its Middle East and North Africa (MENA)…

NEWS

Influencer marketing moves beyond follower counts. What it means for MENA brands

Influencer marketing is entering a more fragmented and culturally nuanced phase, with brands increasingly looking beyond follower counts and headline engagement rates to find creators who…

INSIGHTS
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