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MENA’s $8.2bn digital ad economy signals a deeper shift in how brands buy attention

The most revealing number in the latest MENA advertising data may not be the $8.185 billion spent on digital advertising in 2025. It is the fact…

INSIGHTS

Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS

Webedia Arabia Group appoints Mazen Mitri as CEO of Webedia MENA

Webedia Arabia Group has appointed Mazen Mitri as Chief Executive Officer of Webedia MENA, one of the group’s key business units, as it looks to accelerate…

NEWS

Liplyn launches AI academy for MENA organisations

UAE-based AI search company Liplyn has launched Liplyn Academy, offering online and in-person training programmes to help organisations across the Middle East adapt to the growing…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Arab World Cup matches draw 2.1 billion viewers across MENA

Matches involving Arab teams at the FIFA World Cup 2026 attracted a cumulative audience of more than 2.1 billion viewers across the Middle East and North…

NEWS

PHD MENA named media agency of record for Wynn Al Marjan Island

PHD MENA, an Omnicom Media agency, has been appointed as the media agency of record for Wynn Al Marjan Island, the company announced on Thursday. Under…

NEWS

How this agency is redefining creativity across the Middle East

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

YouTube launches supervised kid accounts across MENA with new parental controls

YouTube has launched supervised kid accounts across the Middle East and North Africa (MENA), introducing new parental controls and safety features designed to provide children with…

NEWS

MENA’s $650bn CPG and FMCG push toward 2030

The Middle East and North Africa FMCG sector is accelerating into a new growth cycle, but rising consumer expectations, inflationary pressure, and digital disruption are redefining…

CANNES-LIONS

The fight for GCC consumer attention: Inside the new rules of retail engagement

Retail companies operating in the Middle East and North Africa (MENA) region deal with over 500 million consumers, face varying market dynamics and regulations, resulting in…

CANNES-LIONS

TikTok launches AI-powered Symphony Agent, expands creative tools across MENA

At the Cannes Lions 2026 festival, TikTok unveiled Symphony Agent, its new agentic AI solution designed to help brands transform cultural insights into high-performing marketing campaigns…

NEWS

Marketing roundtable: Six hospitality leaders on the future of tourism marketing

As MENA’s tourism and hospitality sector continues its rapid expansion, the marketing playbook evolves just as quickly. Here, six marketing and commercial leaders share their thoughts…

CANNES-LIONS

MENA’s tourism playbook has changed – spectacle is out, identity is in

Paul Clifford For years, tourism marketing across the Middle East and North Africa was defined by spectacle. Rising skylines, desert resorts and beachfront luxury, delivered at…

CANNES-LIONS
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