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The fight for GCC consumer attention: Inside the new rules of retail engagement

Retail companies operating in the Middle East and North Africa (MENA) region deal with over 500 million consumers, face varying market dynamics and regulations, resulting in…

CANNES-LIONS

TikTok launches AI-powered Symphony Agent, expands creative tools across MENA

At the Cannes Lions 2026 festival, TikTok unveiled Symphony Agent, its new agentic AI solution designed to help brands transform cultural insights into high-performing marketing campaigns…

NEWS

Marketing roundtable: Six hospitality leaders on the future of tourism marketing

As MENA’s tourism and hospitality sector continues its rapid expansion, the marketing playbook evolves just as quickly. Here, six marketing and commercial leaders share their thoughts…

CANNES-LIONS

MENA’s tourism playbook has changed – spectacle is out, identity is in

Paul Clifford For years, tourism marketing across the Middle East and North Africa was defined by spectacle. Rising skylines, desert resorts and beachfront luxury, delivered at…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Samer Majzoub: ‘MENA’s recovery looks better than we expected’

After years of disruption, conflict and economic uncertainty, MENA’s advertising industry is emerging with a sharper focus on accountability, performance and commercial impact. Samer Majzoub, Regional…

CANNES-LIONS

MENA advertising market to grow 7% to $8.4 billion in 2026 despite regional challenges

The Middle East and North Africa (MENA) advertising market is projected to grow by 7 percent in 2026, reaching $8.4 billion, reflecting resilience despite ongoing geopolitical…

INSIGHTS

Ralph Khoury: MENA firms investing in talent and AI will emerge stronger

As MENA’s advertising and marketing industry moves beyond a period of disruption and reinvention, business leaders are looking for signs that a new growth cycle is…

CANNES-LIONS

Saudi digital Ads are soaring but business growth isn’t keeping up: report

Saudi Arabia’s digital advertising market is growing at the fastest pace in the Middle East and North Africa (MENA) region, but advertisers may not be translating…

INSIGHTS

MENA’s recovery is not a rebound, it is an acceleration phase: Mario Soufia

In this conversation, Mario Soufia, Regional Managing Director, WPP Media, outlines how the Middle East and North Africa’s advertising and marketing landscape is evolving from recovery…

CANNES-LIONS

MENA is no longer imitating global standards, it’s redefining them: Nick Walsh

Recovery in MENA’s advertising and marketing sector is no longer about returning to pre-disruption norms but about redefining how the industry operates. In this conversation, Nick…

INSIGHTS

Patrick Samaha: Audio is the biggest opportunity in advertising today

As MENA’s advertising and marketing industry navigates a new era of growth, resilience has become more than a buzzword—it is a business imperative. Patrick Samaha, Founder…

CANNES-LIONS

Creative Dialogues launches cross-border MENA design collective for Cairo Design Week 2026

Dubai-based Creative Dialogues has announced the launch of TheMENAEdit, a cross-border design collective that will bring together 21 creatives from 10 countries across the Middle East…

NEWS

Marc Ghosn: This is not a recovery, it’s an acceleration into new areas of growth

As CEO MENA at Wavemaker, Marc Ghosn has a front-row view of how brands across the region are adapting to rapid technological and consumer shifts. In…

INSIGHTS
Trends
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