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PHD MENA named media agency of record for Wynn Al Marjan Island

PHD MENA, an Omnicom Media agency, has been appointed as the media agency of record for Wynn Al Marjan Island, the company announced on Thursday. Under…

NEWS

How this agency is redefining creativity across the Middle East

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

YouTube launches supervised kid accounts across MENA with new parental controls

YouTube has launched supervised kid accounts across the Middle East and North Africa (MENA), introducing new parental controls and safety features designed to provide children with…

NEWS

MENA’s $650bn CPG and FMCG push toward 2030

The Middle East and North Africa FMCG sector is accelerating into a new growth cycle, but rising consumer expectations, inflationary pressure, and digital disruption are redefining…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The fight for GCC consumer attention: Inside the new rules of retail engagement

Retail companies operating in the Middle East and North Africa (MENA) region deal with over 500 million consumers, face varying market dynamics and regulations, resulting in…

CANNES-LIONS

TikTok launches AI-powered Symphony Agent, expands creative tools across MENA

At the Cannes Lions 2026 festival, TikTok unveiled Symphony Agent, its new agentic AI solution designed to help brands transform cultural insights into high-performing marketing campaigns…

NEWS

Marketing roundtable: Six hospitality leaders on the future of tourism marketing

As MENA’s tourism and hospitality sector continues its rapid expansion, the marketing playbook evolves just as quickly. Here, six marketing and commercial leaders share their thoughts…

CANNES-LIONS

MENA’s tourism playbook has changed – spectacle is out, identity is in

Paul Clifford For years, tourism marketing across the Middle East and North Africa was defined by spectacle. Rising skylines, desert resorts and beachfront luxury, delivered at…

CANNES-LIONS

Samer Majzoub: ‘MENA’s recovery looks better than we expected’

After years of disruption, conflict and economic uncertainty, MENA’s advertising industry is emerging with a sharper focus on accountability, performance and commercial impact. Samer Majzoub, Regional…

CANNES-LIONS

MENA advertising market to grow 7% to $8.4 billion in 2026 despite regional challenges

The Middle East and North Africa (MENA) advertising market is projected to grow by 7 percent in 2026, reaching $8.4 billion, reflecting resilience despite ongoing geopolitical…

INSIGHTS

Ralph Khoury: MENA firms investing in talent and AI will emerge stronger

As MENA’s advertising and marketing industry moves beyond a period of disruption and reinvention, business leaders are looking for signs that a new growth cycle is…

CANNES-LIONS

Saudi digital Ads are soaring but business growth isn’t keeping up: report

Saudi Arabia’s digital advertising market is growing at the fastest pace in the Middle East and North Africa (MENA) region, but advertisers may not be translating…

INSIGHTS

MENA’s recovery is not a rebound, it is an acceleration phase: Mario Soufia

In this conversation, Mario Soufia, Regional Managing Director, WPP Media, outlines how the Middle East and North Africa’s advertising and marketing landscape is evolving from recovery…

CANNES-LIONS
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