TBWARaad - Communicate Online
TBWA\Raad

CarJitsu turns Nissan Magnite into the region’s most unusual fight arena

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

How this agency is redefining creativity across the Middle East

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

TBWA\RAAD wins two Cannes Bronze Lions for campaigns rooted in Arab culture

TBWA\RAAD has won two Bronze Lions at the 2026 Cannes Lions International Festival of Creativity, with both campaigns earning recognition in the Cultural Engagement sub-category despite…

CANNES-LIONS

How KFC made a local Saudi seasoning its ‘unofficial’ 12th spice

When a viral TikTok moment showed Saudi food lovers sprinkling Srar Hail, a spicy seasoning by local cook Om Bdr, over KFC chicken, the fried chicken…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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