Aricio Fortes will serve as the Chief Creative Officer for VML UAE, spearheading the creative teams at VML Dubai to elevate brand storytelling, digital experiences, and overall creative output for clients.
VML UAE has appointed Aricio Fortes as the Chief Creative Officer across UAE, further solidifying its commitment to delivering exceptional creative solutions for clients throughout the region. Fortes will work closely with Faysal AbdulMalak, CEO across UAE.
Aricio Fortes brings with him a wealth of experience in creating award-winning work for some of the world's largest brands and innovative new ventures. With an illustrious career spanning over two decades, Fortes has amassed an impressive collection of accolades, including more than 40 Cannes Lions awards and over 20 One Show and D&AD Pencils, featuring both Yellow and White Pencils. He has also served as a jury member for prestigious awards such as Cannes Lions, One Show, and D&AD.
Commenting on his appointment, Aricio Fortes said, “I am thrilled to embark on this journey with VML Dubai, a renowned agency part of an amazing global creative powerhouse network recognized for its commitment to excellence and innovation. With the exceptional talent at VML Dubai I am confident that we will forge meaningful work and catalyze change that leaves a lasting impact.”
Nassib Boueri, CEO of VML MENA added, "Aricio brings extensive experience that matches our creative vision to drive great work for our clients in the region".
Before joining VML Dubai, Fortes held creative leadership positions at globally acclaimed agencies, including Pereira O'Dell, Africa, Ogilvy Brazil, DM9DDB and BBDO China. With over a decade of experience as a Chief Creative Officer, his journey in the industry has been marked by groundbreaking campaigns, strategic insights, and a passion for pushing creative boundaries.
In his new role, Fortes will lead the creative teams at VML Dubai, spearheading initiatives that elevate brand storytelling, digital experiences, and overall creative output for clients.
