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VML: The network blending creativity, commerce and technology across the GCC

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative…

CANNES-LIONS

‘MENA creativity is booming, and the world has taken notice’ 

As MENA’s creative industry continues to gain global recognition, its leaders are redefining what world-class creativity looks like. In this conversation, Chafic Haddad, Chief Creative Officer…

CANNES-LIONS

Vodafone, VML revive Abla Kamel in nostalgic Ramadan campaign

Telecom major Vodafone Group has teamed up with creative agency VML Egypt to launch a Ramadan campaign featuring the return of iconic Egyptian actress Abla Kamel,…

NEWS

Consumers seek connection over escape in age of ‘dysoptimism’: VML report

 A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood it calls…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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KUDU: A NAME THAT TRENSCENDED TRADEMARK TO BECOME PUBLIC PROPERTY

VML Riyadh has launched an unexpected brand campaign for Kudu, celebrating how Saudi Arabia's leading fast-food chain name has organically evolved into public property over the…

NEWS

VML UAE Onboards Creative Trailblazer Aricio Fortes

Aricio Fortes will serve as the Chief Creative Officer for VML UAE, spearheading the creative teams at VML Dubai to elevate brand storytelling, digital experiences, and overall…

NEWS

VML and L’Oréal Paris’ First-Ever Live Shopping Event on Amazon ME

VML and L'Oréal Paris came together to create an immersive shopping experience for beauty enthusiasts in the region.

NEWS

Tomorrow’s Commerce: Top Trends to Transform Retail Beyond 2024

Commerce and technology experts from VML weigh in on the future of retail and how consumers buy and transact with the rise of social commerce, the…

NEWS

VML Report: Gen Alphas Enjoy In-store Shopping Experience More Than Online

VML's latest report decodes Generation Alpha and delves into opportunities in social commerce.

NEWS

Elevating Humanity & Connection are Key Brand Opportunities for 2024

VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time questions about the trends set to…

NEWS

WPP is merging Y&R and VML

WPP is officially merging Y&R and VML. VML global chief executive officer Jon Cook will lead the new agency, which will be called by an alphabet…

NEWS
Trends
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