The agency will manage the advisory company's PR and social media portfolio.
Purpose-driven business advisory company Toughlove, launched in Q1 of 2021 and run by nine C-Suite executives with over 250 years of cumulative experience, has appointed Brazen MENA to head up their PR and social media communications.
Brazen MENA has been chosen to handle all areas of PR for the growing company, with a view to establishing Toughlove as the go-to choice for those seeking to benefit from business advice, particularly family-run businesses and SMEs. Brazen MENA will strategically manage all media and influencer communications and event organization for the group, as well as drive brand development and oversee the content creation and management of Toughlove’s social media platforms.
Khaled M. Ismail, CEO and Partner at Toughlove Advisors, said in a statement, “We are committed to helping and advising businesses and delivering exceptional results. Collaboration and giving back are an integral part of our DNA and growth strategy. With [a] reputation for excellence [and an] impressive track record for success, Brazen MENA clearly shares these beliefs, making them the ideal partner for the next step of our journey.”
Louise Jacobson, Managing Partner Brazen MENA, added, “Brazen MENA is absolutely delighted to be working with Toughlove. We have huge respect for what they are setting out to achieve in the region and look forward to supporting them in doing so. With our dedicated team of experts, we are extremely well positioned to help further establish Toughlove in the market, build recognition, and aid them in achieving their marketing goals.”
