The history of public relations has been defined by multinational firms. Take the example of H&K, or Burson as it is now known. H&K was, for…
Dubai public relations agency POP Communications has launched an on-demand media relations platform for startups, founders and small businesses, offering fixed-term campaigns instead of traditional PR…
Dubai’s next generation of PR pros just got a direct line to the people who’ve already lived it. The MEPRA Youth Board has launched “Time Machine:…
The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…
Strategic consulting, corporate reputation management and artificial intelligence (AI) are emerging as key growth drivers for the global public relations industry, according to the ICCO World…
When war comes, illusions fade fast. What companies claim to believe suddenly collides with what they actually do. During calm periods, the mismatch stays hidden or…
The Middle East’s communications industry is moving away from one-off announcements toward long-term, strategic public relations, as agencies and brands adapt to shifting media dynamics, artificial…
StickyGinger has been named the official public relations partner for the Ras Al Khaimah Tourism Development Authority (RAKTDA) in the GCC region. With immediate effect, the…
As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in…
Hoda Rizk As the creator economy grows, PR and marketing agencies are quietly becoming its most powerful architects. What began as execution and talent coordination has…
Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad datasets, lack the lived understanding…
INSEAD said on Tuesday it has appointed Houbara Communications as its public relations partner in the United Arab Emirates, as the global business school seeks to…
Dubai, UAE: UAE-based agency Cameo has announced the launch of Performance PR 2.0, an expanded model designed to link public relations activity directly to commercial outcomes.…
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