Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
Facebook:
- Launches ‘Campaign Ideas Generator’ for advertisers to get the freshest inspiration, assets, and resources
- Rolls out end-to-end encryption on Messenger video calls
- Introduces new advertising approach and details a roadmap for ads less reliant on third-party data
- Takes Reels to its main Facebook app
Instagram:
- To extend video length for Reels to a maximum of 60 seconds
- To introduce ads in the Shop tab globally for business to advertise their products
- To replace ‘Swipe Up’ link mechanic with a link sticker, opening the door for more creative possibilities
Twitter:
- To add e-commerce features including an all-new ‘Shop Module’
- Adds a co-hosting feature to Spaces, allowing users to add up to two co-hosts and ten speakers
- Tweaks Spaces for easier sharing, search, and enhanced guest management options
- Adds more features to Spaces, such as hand raising and topic labels
- Changed its font as part of a larger visual revamp with new buttons and colors
- Tests new follower removal controls, allowing users to directly remove followers without the need to block them
- Updates API with more Spaces features allowing integration with third-party apps
- To add new conversation controls, such as the ability for users to un-tag themselves from threads
- Expands ticketed Spaces access for iOS users
Reddit:
- Joins the short video party by adding a new TikTok-esque short video feed
Snapchat:
- Introduces ‘My Places’ for Snap Map allowing business listings to be showcased on the app
- Launches ‘Snapchat Trends’ site, highlighting the top trending content around the platform
- Enhances Scan tools as it will be the centerpiece for a new AR shopping experience
LinkedIn:
- Introduces ratings and reviews, allowing profiles that offer services to know and display what clients think of them
WhatsApp:
- Adds new group settings, allowing users to archive group chats even if they are still active
- Rolls out ‘View Once’ format, allowing to set images and videos to auto-erase after they’ve been opened
TikTok:
- Enhances Livestream tools, adding moderators, event-scheduling, and duets
- Launches test of a Stories feature
- Brings new business partnerships, allowing users to leverage Vimeo and Canva features to create better business content
- To further increase max video duration to up to 10-minute uploads
- Introduces Effects Studio beta for developers to create their own AR effects
YouTube:
- YT Studio rolls out dark mode
- Announces more stringent rules for YouTube Kids which will see ‘overly commercial’ content removed
- To include video chapters in search results increasing SEO considerations
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