Netizency's Social Recap: August 2021 Updates

Facebook:

Launches ‘Campaign Ideas Generator’ for advertisers to get the freshest inspiration, assets, and resources
Rolls out end-to-end encryption on Messenger video calls
Introduces new advertising approach and details a roadmap for ads less reliant on third-party data
Takes Reels to its main Facebook app

Instagram:

To extend video length for Reels to a maximum of 60 seconds
To introduce ads in the Shop tab globally for business to advertise their products
To replace ‘Swipe Up’ link mechanic with a link sticker, opening the door for more creative possibilities

Twitter:

To add e-commerce features including an all-new ‘Shop Module’
Adds a co-hosting feature to Spaces, allowing users to add up to two co-hosts and ten speakers
Tweaks Spaces for easier sharing, search, and enhanced guest management options
Adds more features to Spaces, such as hand raising and topic labels
Changed its font as part of a larger visual revamp with new buttons and colors
Tests new follower removal controls, allowing users to directly remove followers without the need to block them
Updates API with more Spaces features allowing integration with third-party apps
To add new conversation controls, such as the ability for users to un-tag themselves from threads
Expands ticketed Spaces access for iOS users

Reddit:

Snapchat:

Introduces ‘My Places’ for Snap Map allowing business listings to be showcased on the app
Launches ‘Snapchat Trends’ site, highlighting the top trending content around the platform
Enhances Scan tools as it will be the centerpiece for a new AR shopping experience

LinkedIn:

Introduces ratings and reviews, allowing profiles that offer services to know and display what clients think of them

WhatsApp:

Adds new group settings, allowing users to archive group chats even if they are still active
Rolls out ‘View Once’ format, allowing to set images and videos to auto-erase after they’ve been opened

TikTok:

Enhances Livestream tools, adding moderators, event-scheduling, and duets
Launches test of a Stories feature
Brings new business partnerships, allowing users to leverage Vimeo and Canva features to create better business content
To further increase max video duration to up to 10-minute uploads
Introduces Effects Studio beta for developers to create their own AR effects

YouTube:

YT Studio rolls out dark mode
Announces more stringent rules for YouTube Kids which will see ‘overly commercial’ content removed
To include video chapters in search results increasing SEO considerations