The new value consumer: How inflation is redefining retail choice in the GCC
Nancy Nese Ozbek Across the GCC, retail is undergoing a quiet but fundamental transformation. While headlines often focus on macroeconomic resilience and record tourism numbers, the…
THE-VIEW
Why cultural authenticity gives brands a competitive edge
Rashid Gargash For years, brands have competed on the familiar pillars of price, convenience, and product innovation. Today, however, consumers – particularly younger generations – are…
THE-VIEW
