Guest Author - Communicate Online
Guest Author

Why the Middle East’s agency pitch system is broken — and nobody wants to admit it

Nick Walsh After more than two decades leading agencies and client relationships in the Middle East, one thing has become increasingly clear: the region does not…

NEWS

The 2026 playbook for FMCG crisis marketing

Ad and PR agencies are suddenly finding themselves having to defend brand equity, product pricing and sales targets in a volatile environment with unpredictable outcomes. By…

NEWS

Shifting marketing priorities during volatility

In a region shaped by volatility, CMOs are no longer just marketing leaders. They are risk managers, cultural interpreters, and growth strategists operating in real time.…

NEWS

FMCG brands rethink strategy as Middle East crisis deepens

The 2026 Iran crisis is not just a geopolitical event. It is a structural stress test for the region’s retail marketing and communications industry, writes Hadi…

CPG-FMCG
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
+

UAE Cybersecurity Council Warns: Secure your Connection As Iran Conflict Escalates

Hoda Rizk War has always been something you could see and hear: flashes in the sky, sirens, breaking news alerts. Now, it is something you might…

NEWS

RIP Google Search bar

Google has ceded its power for initial product discovery to a trio of social search platforms: YouTube, TikTok, and Instagram. By Hadi Khatib Three in 10…

NEWS

The 99 series returns with new heroes for a digital generation

When the series first appeared in 2006, it was an unlikely cultural experiment: a group of superheroes from across the Muslim world whose powers reflected values…

NEWS

Are deepfakes too real to spot?

By Hadi Khatib Who hasn’t seen AI-Generated deep fakes of famous actors, government officials and other global personalities dressed in weird garb, dancing to a popular…

NEWS

An open letter to all international media, on behalf of all communications professionals in the Gulf

By Will Rankin My first foray into the world of media was on-the-job training. We were taught to check, check and check again. This was pre-internet,…

NEWS

Dynamic pricing bots turn FMCG competition into millisecond battles

Traditional FMCG ‘price wars’ were once fought over TV commercials and billboards. Today’s market share showdowns have migrated to silent, algorithmic battlefields, writes Hadi Khatib. The…

CPG-FMCG

Are FMCGs crossing ethical thresholds?

In 2026, FMCG leaders have moved beyond adjusting pricing based on supply and demand factors, and into individualized pricing. Toward this goal, Agentic AIs are tasked…

NEWS

Ramadan 2026: The most expensive season to be ignored

The winning brands this Ramadan will launch fast, test fast, learn fast, refresh content before fatigue hits, and keep one strong idea consistent across formats. And…

NEWS

AI influencers, trust, and the future of advertising: What UAE consumers are telling our industry

Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators should clearly disclose when AI is used in…

NEWS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data