Are FMCGs crossing ethical thresholds?
In 2026, FMCG leaders have moved beyond adjusting pricing based on supply and demand factors, and into individualized pricing. Toward this goal, Agentic AIs are tasked…
NEWS
Ramadan 2026: The most expensive season to be ignored
The winning brands this Ramadan will launch fast, test fast, learn fast, refresh content before fatigue hits, and keep one strong idea consistent across formats. And…
NEWS
AI influencers, trust, and the future of advertising: What UAE consumers are telling our industry
Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators should clearly disclose when AI is used in…
NEWS