Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
The latest updates to social media platforms include:
Facebook:
- To add comment voting features for Groups to highlight the best community contributions
- Kickstarts #MonthOfGood Ramadan campaign featuring Muslim voices from around the world
- Introduces Stories scheduling on FB & IG with the latest Business Suite update
- Is working on new cross-platform ad budget optimization based on cutting-edge data science research
- Overhauls video ads targeting and bring ads to reels
- Extends data portability to text posts by allowing users to export them to Google Docs, Blogger, and WordPress
Instagram:
- To finally bring story drafts to reality in a move that will make all creators and community managers overjoyed
- To allow users to hide like counts
Twitter:
- Enhances pre-roll ads options with new ‘Curated Categories’
- Rebrands its ad suite with a categorization of its ads products
- Is testing premium features, such as the ability for users to ‘Tip’ and become a ‘Super follower’
- Is testing ‘Professional Profiles’ to refresh business accounts and add more relevant information
- Allows users to upload 4K images on tweets
Snapchat:
- Acquires fashion app Screenshop—a service that gives fashion recommendations from scanning user photos
TikTok:
- Introduces ‘Playlist’ feature to organize videos according to themes
- Launches music-based visual effects that will move along the beat of the most popular songs
- Releases new video editor to create native video ads from desktop browsers
- Adds an optional auto-captions feature to make videos more accessible by allowing AI to automatically generate subtitles
- Releases outline to navigate through Apple’s privacy changes
- Launches Business Creative Hub to provide inspiration for business content
YouTube:
- Tests removing dislike counters on videos in response to creator feedback around emotional wellbeing
- Expands YouTube Select sponsorships for advertisers to place their ads in the most premium content on the season
Google:
- Gives Maps an AR makeover by introducing AR indoor directions and map layers for weather forecasts
- Launches ‘Lockdown Trends’ site documenting quarantine life with data
- Upgrades Google Ads with new trends insight for advertisers to stay on top of their industries’ consumption trends
LinkedIn:
- To join the audio-only social feature scene with the development of ‘Live Audio Rooms’
- Revamps Profile displays with video cover stories and ‘Creator Mode’
- Adds new job titles, such as ‘Stay-at-Home Mom,’ and statuses, like ‘In Parental Leave,’ to normalize career gaps
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