Lady Gaga’s beauty brand Haus Labs is set to launch in the Middle East this month, with the makeup line making its regional debut exclusively through Sephora Middle East.
Haus Labs will be available online through Sephora’s regional website from September 21, followed by a retail launch across the UAE, Saudi Arabia, Kuwait and other Gulf markets from October 1, according to Savoir Flair.
The launch will include some of the brand’s best-known makeup products, including the Triclone Skin Tech Foundation. The foundation comes in 51 shades and offers medium-to-full, buildable coverage with a naturally luminous finish. The formula is marketed as waterproof, sweat-proof, transfer-proof and humidity-proof, and contains more than 20 skincare ingredients, including fermented arnica.
The regional launch will also feature the Triclone Skin Tech Concealer, available in 31 shades. The product offers medium coverage and is formulated with ingredients including hyaluronic acid, niacinamide, caffeine and fermented arnica. Haus Labs says the concealer is designed to address the appearance of dark circles, redness and hyperpigmentation while providing hydration.
Other products included in the initial Middle East lineup are the Color Fuse Glassy Blush Balm, a multi-use lip-and-cheek product with buildable color, and the Atomic Shake Lip Lacquer, which combines a high-shine finish with transfer-proof color.
Haus Labs was founded by Lady Gaga and launched as a beauty brand in 2019. The brand later entered Sephora in the US and expanded its retail presence internationally.
More Haus Labs products are expected to be introduced in the Middle East in the coming months.
