Global position to lead brands into the next great era of creative commerce.
Geometry, soon to be VMLY&R COMMERCE, announces that Manuel Bordé has been promoted to the role of Global Chief Creative Officer, expanding his remit to include global creative responsibilities for the WPP end-to-end creative commerce company.
Effective immediately, Manuel will own the global creative strategy for VMLY&R COMMERCE to accelerate the delivery of creative commerce at the intersection of physical, digital and social. He will play an instrumental role in launching the new company, acting as a global creative partner to Global CEO Beth Ann Kaminkow. Manuel will also continue to ensure creative excellence in North America working in partnership with a team of top talent that he has promoted, developed, and hired.
Beth Ann Kaminkow comments, “The craft of creative commerce requires pioneering leadership and imagination as you see the possibility in new channels for communications, experiences, and engagements. Manuel truly believes that commerce holds the most untapped creative potential for the growth of brands and for the talent designing solutions for them. His impact this year has been widely felt across the creative community in both North America and globally, fueling a resurgence of creative energy that inspires our teams and clients to continually push for more novel, inventive ideas and work. I am beyond excited to partner with him as we continue to help our clients transform their business through creative commerce."
Originally from Colombia, Manuel’s agency and client experience spans across categories having spent time at high-profile global network offices including TBWA, DDB and Ogilvy in markets like Dubai, Puerto Rico, Panama and Colombia. Manuel has received countless industry accolades including Cannes Lions, D&AD, One Show, Clio Awards, Effies, Dubai Lynx, WARC, among others. Manuel was named the #1 Creative Director in the MENA region by the B&W Report three years in a row and included in Communicate’s 40 under 40 ranking of the most successful, driven and ambitious individuals in 2019.
“I came to Geometry with a clear vision – to help build a new generation creative agency with a single-minded view of creative commerce as the next frontier of marketing. It has been quite a year as we set our ambition high in 2019 to reimagine the space with creative serving as the most powerful force in driving both consumer engagement and conversion. I am humbled and energized by the opportunity to influence our work and the growth of talent on a global scale, in partnership with our strong regional creative leaders,” says Manuel.
CEO North America, Tyler Murray adds, “Manuel has been instrumental to our transformation in North America, continually finding new ways to ensure the highest level of creative output for our clients and in countless new business pitches. He has an equal passion for developing great work as he does great people. During such a difficult year, he took it upon himself to ensure that our creative culture was alive, bringing our NA community together for virtual brave sessions, interactive culture-building events as well as introducing new training for both our employees and clients.”
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]