Global position to lead brands into the next great era of creative commerce.
Joe Abi Mansour, Digital & Commerce Director at Geometry MENA, on big brands wanting to go direct to consumer (D2C) while digitally native vertical brands (DNVBs)…
By Sachin Mendonca, Strategy Director at Geometry MENA. Every brand is fighting for their share of attention online, against the backdrop of a limitless pool of…
Katie Streten, Experiential Strategy Director at Geometry MENA, explains how experiential is an opportunity for greater connection. The current situation has CMOs in a bind. They…
Geometry Global, WPP’s end-to-end creative commerce agency has appointed Safwan El Roufai to lead its experiential offering.
WPP’s end-to-end creative commerce agency names Roy Armale as its first global chief innovation officer. Armale began his career at Geometry working on the application of…
Launched in 2013, Geometry Global is a brand experience agency operating in 56 markets worldwide including Dubai, Bahrain, Beirut, KSA and Egypt. Since its launch five…
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