Digital services agency, Like Digital and Partners, has announced the appointment of Karl Escritt as Chief Executive Officer and Alexander Tovey as Chief Commercial Oficer.
Like Digital & Partners is a digital services agency with offices in London and Dubai, offering expert digital transformation services to the world’s leading luxury brands. The agency today announced a leadership change today. The appointment of Karl Escritt as Chief Executive Officer and Alexander Tovey as Chief Commercial Officer.
Escritt has over 21 years of experience in pushing boundaries of Digital Transformation, with core expertise in e-commerce, omnichannel, and experience designing future trends. He first joined Like Digital & Partners in 2013 as Creative Director in the London office before moving to Dubai in 2019 to lead the Middle Eastern operation as Executive Creative Director.
With Escritt spearheading the company’s strategic direction as CEO, Like Digital & Partners is set to embark on a five-year global journey of growth and diversification into new revenue fields as well as a broader remit within the realms of customer journey and engagement.
The announcement comes as Like Digital & Partners doubles its revenue year-on-year from 2021 to 2022. The company offers expert digital transformation services to the world’s leading luxury brands with offices in London and Dubai.
“The pandemic created a seismic shift in consumer habits. There was only one place to purchase luxury goods, food, and everything in between, and that was online. Companies and industries responded in turn by improving their digital offering to better serve customers, and some even accelerated their digital transformation by months and years to capitalize on demand,” said Like Digital & Partners CEO, Karl Escritt.
“It’s already proved a worthwhile move with the e-commerce sector booming and increased consumer confidence for shopping online, and I look forward to helping many more brands navigate this shift.” Karl is joined in the C-suite by Alexander Tovey who is newly appointed to the role of Chief Commercial Officer.
For 23 years, Tovey has specialized in delivering digital and creative solutions to brands in the luxury retail, entertainment, and hospitality sectors. After joining the company as Chief Growth Officer and Executive Director in 2018, Tovey will move into the CCO role to grow Like Digital’s presence in the GCC.
“Many new digital habits are emerging through an increase in Buy Now, Pay Later services, retailers experimenting with cryptocurrency payments, and augmented reality (AR) maturing. These are all creating new opportunities I’m excited to explore for our clients,” said Like Digital & Partners CCO, Tovey.
“Alexander’s strengths lie in his laser focus on business growth and leading with strategic thinking. It’s without a doubt he’ll succeed in his new role as CCO and take Like Digital from strength to strength,” added Karl Escritt.
With offices in Dubai and London, Like Digital & Partners comprises an award-winning team of expert designers, e-commerce strategists, growth planners, developers and content marketers. As experts in the luxury, fashion, and hospitality industries, Like Digital & Partners services some of the world’s leading luxury brands including Mulberry, One&Only Resorts, Chalhoub Group, and Majid Al Futtaim Group, and Atlantis The Palm, La Perla, De Beers among others. Their core competencies lie in Digital Transformation Strategy, Brand and Content Marketing, Growth Strategy, UX & UI Design, and Technology & Development.