The partnership will bring fans closer to the UEFA EURO 2024™ action through exclusive discounts and prizes.
Following the news in March that AliExpress became the first exclusive global e-commerce partner of UEFA EURO 2024™, today, AliExpress, an international online retail marketplace, officially welcomes David Beckham as its new global brand ambassador. In this partnership, Beckham will help fans ‘Score More with AliExpress’ during UEFA EURO 2024™.
The global sport and lifestyle icon will help AliExpress consumers get closer to the action through a new UEFA EURO 2024™campaign that launched today. AliExpress users will have the chance to take part in a series of interactive games to win exclusive discounts and time-limited prizes, including match tickets. AliExpress is investing millions of Euros in discounts, deals, and engagement during the games, as part of its increased investment into the global consumer experience. In addition, new and eligible AliExpress users will be entered into exclusive lucky draws with prizes to welcome them to the platform.
During the games from 14 June to 14 July, AliExpress will run an innovative ‘Shake and Win’ promotion, offering time-limited prizes following each goal of all games.
“AliExpress is helping fans get even closer to UEFA EURO 2024™ this summer, by offering them great prizes as the action takes place on the pitch,” said David Beckham.
“AliExpress is excited to welcome David Beckham as our global ambassador ahead of the Summer of Sports that is set to kick off in Europe. Whether you’re a football fan or not, I can think of no one better to show how easy it is to win with AliExpress during UEFA EURO 2024™,” said Gary Topp, European Commercial Director, AliExpress.
