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Football

Can Valvoline turn FIFA 2026 buzz into real business growth?

Two months after unveiling its largest-ever global marketing push for FIFA World Cup 2026, Valvoline is moving into a crucial evaluation phase — and so is…

NEWS

TikTok emerges as key platform for football fans ahead of FIFA World Cup 2026

As anticipation builds for the FIFA World Cup 2026, TikTok says it has become a major destination for football-related content and fan engagement in the UAE,…

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Google Gemini becomes technology sponsor of Iraq, Morocco national football teams

Google Gemini has signed a sponsorship agreement with the national football teams of Iraq and Morocco, aiming to use artificial intelligence to enhance fan engagement and…

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Precision Football Celebrates Three Years as UAE’s Ministry of Sports Taps Platform for National Talent Pipeline

Precision Football is a cutting-edge facility that is set to become the home of football in the region. As well as providing the best artificial pitches…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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David Beckham Unveiled as AliExpress Global Ambassador

The partnership will bring fans closer to the UEFA EURO 2024™ action through exclusive discounts and prizes.

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Adidas and Havas Middle East ‘Weaved As One’ Campaign

Initiative supports the launch of the Saudi Arabia Football Federation Kit.

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Heinz Arabia Dives into World Cup Spirit with its Latest Campaign

Heinz Arabia's latest campaign turns football fanatic, Thomas Heinz into a billboard to represent the brand at the World Cup and also interact effectively with fans.…

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The TikTok Creative Digest: Combining the Region’s Love for Football and Creativity for a Winning Formula

How brands can use users' passion for football in the region to create connections.

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Not participating in the World Cup? Here’s how you can still win

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the sporting event…

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Du vs Etisalat vs beIN: How can GCC viewers watch the FIFA World Cup

Excitement is high for the FIFA World Cup in the region with four Arab countries participating in it for the first time. The first game on…

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Second becomes first at the FIFA World Cup

  It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa, the iPad…

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Game changer

  The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative and executional…

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