CNN International Commercial partners with Germany-based learning solutions provider Papagei.com to introduce a new English-language learning service, CNN Learn English.
This partnership allows CNN International Commercial to expand the CNN brand as well as generate additional revenue streams in the English-language learning sector.
The program, which will overlay CNN video content with Papagei.com’s translation and learning aids, aims to teach business-level English. The subscription-based digital service will be available on desktop and mobile in a variety of dialects.
“These initiatives are yet more steps in our ambition to take the CNN brand to wider audiences by entering into smart partnerships that enhance our footprint,” says Rani Raad, chief commercial officer at CNN International Commercial, in a press statement. “In a changing media landscape, these partnerships add new revenue streams to our business, but, more importantly, launch new CNN services that will be valued amongst our audiences. We look forward to working closely with Papagei.com to develop these propositions.”
