Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.
Advertising in the Age of Coronavirus
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Global marketing predictions point to AI-led growth, retail media surge and localised storytelling in the GCC
Global marketing and advertising forecasts for 2025–26 suggest continued growth in ad spending, driven by artificial intelligence, retail media and data-led platforms — trends…
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Meta enters 2026 as an AI-driven advertising and infrastructure powerhouse: report
Meta is heading into 2026 in what analysts describe as full AI-acceleration mode, marking a decisive shift from being primarily a social media company…
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User-generated content key to Gen Z buying decisions
User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their…
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2026: Marketing’s shift from scale to precision is about to accelerate
In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already…
