Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.
Advertising in the Age of Coronavirus
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Read moreMay 26, 2024
Real winners are brands that connect meaningfully with people
Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…
Read moreMay 26, 2024
Five iconic ad campaigns that evoke nostalgia
1.This Is Egypt Egypt Tourism Promotion Authority I J. Walter Thompson (JWT) https://www.youtube.com/watch?v=-Ypu-y_YV94&list=RDmfxQy5A_tHs&index=2 Welcome to Egypt — not just a place, but a feeling.…
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May 26, 2024
From Experiment to Advantage: Why Strategy Needs to Evolve Faster Than AI
If AI can generate infinite answers, strategy becomes about asking the questions that matter. That single thought has shaped every conversation I’ve had with clients this year.…
