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Creativity

Cannes Lions 2026: Creativity emerges as key brand differentiator in AI era

Creativity has become the defining competitive advantage for brands navigating rapid technological disruption, with the 2026 Cannes Lions International Festival of Creativity concluding that original ideas…

INSIGHTS

Is creativity in the Middle East drowning in ‘Slop’? Industry leaders think so

Ian Akerman Creativity is one of those words that is simultaneously meaningless and indispensable. Endlessly invoked, vaguely defined, yet still treated as the industry’s highest currency. …

INSIGHTS

Day One of Cannes Lions 2026: Human creativity takes centre stage

Communicate wrapped its first day of coverage at the 73rd Cannes Lions International Festival of Creativity on Monday. The recurring theme of the day, whether anyone…

CANNES-LIONS

Creativity, awards and the new effectiveness debate

For decades, the advertising industry treated a Cannes Lions trophy as shorthand for marketing success. Winning meant a campaign had not only impressed peers creatively but…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The End of the Solo Creator? 

In the context of the ‘Creator Economy’, Creativity 3.0 is deeply impacted by Generative Artificial Intelligence (GenAI), large language models (LLMs), and highly personalized, data-driven experiences.…

NEWS

Gulf tech marketers say AI boosts efficiency, but creativity still drives brand edge

Nearly half of technology marketers and communications professionals in the United Arab Emirates and Saudi Arabia say artificial intelligence is improving efficiency, but that creativity, storytelling…

NEWS

From Hype to Hard Truths: The Trends That Will Redefine Marketing in 2026

Sarah Maina If 2025 has taught marketers anything, it’s that telling the difference between hype and real transformation is becoming a survival skill. At the start…

THE-VIEW

WARC: The Age of Average is Upon Us

Among the plethora of buzzwords and trending concepts - the 'age of average' emerges as one synonymous with the death of distinctiveness. It addresses the ubiquitous…

NEWS

TikTok Bolsters Creative Bravery at Cannes Lions 2024

In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than ever before. TikTok as a platform has proved how the community is…

NEWS

The WARC Awards Announce Winners across MEA for 2024

Global benchmark organization of advertising, marketing, brands, and campaigns, WARC announced Gold, Silver, and Bronze winners from the Middle East and Africa 2024. 3 Gold, 5 Silver,…

NEWS

Better Creativity Means Better for You

By Inaan Budhiraja, Senior Manager – Strategy & Insights at Publicis Groupe

NEWS

Nurturing Creativity: The Synergy of Mentorship, Upskilling, and Education in the Creative Industry

Learn how mentorship, upskilling, and education shape the creative industry, with insights from seasoned professionals guiding the next generation of talent toward success.

NEWS

Dubai Lynx Announces 2024 Winners

Saudi Arabia achieved a historic milestone, winning five Grands Prix, their highest ever received at Dubai Lynx.

NEWS
Trends
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