Search Results for : Saudi Arabia

New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News, the Middle East’s leading English-language daily, has announced the establishment of a new Research and Studies Unit (RSU). Based at the newspaper’s headquarters in Riyadh, the new unit will deliver thought-provoking studies written by a team of acclaimed resident […]

Now get a job through Snapchat! The quick-service restaurant chain launched a recruitment campaign in the month of October, targeting Saudi Nationals through Snapchat Lens, making it the first brand in the MENA region to do so. The aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, […]

Snapchat has launched ‘Swipe up to call’, a new feature exclusive to users in the Middle East, which will make it easier for customers to connect with businesses through the platform. Swipe up to call literally allows customers to make a direct phone call with a business they see advertised on Snapchat – with no […]

By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt Regency Riyadh Olaya after several editions in Abu Dhabi. According to a press release distributed by MEPRA Executive Director Sabrina De Palma, the UAE-based nonprofit is dedicating the KSA MEPRA Leadership […]

By Elías Jabbe  Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely popular short films and video series such as Khambalah, Top 5 and Alkhallat that have amassed billions of views on YouTube.  Following their launch in 2011, a presentation of their short films in Los Angeles at the 2017 Saudi […]

Future government and digital transformation are driving Bahrain’s IT market, said the newly appointed Country Manager of SAP Bahrain. This transformation is with at an aim is to reach a record-high of  $186 million by 2021. Bahrain Economic Vision 2030 aims to foster economic diversification, which is why according to SAP, organizations are increasingly digitally transforming, […]

By Femi Oshiga  The 5G future is beginning now across the Middle East and Africa.  With the technology expected to contribute billions to economies around the region, network operators are rolling out pilot deployments and making investments in communications infrastructure.   For example, GSMA reported that local operators in the United Arab Emirates (UAE) are […]

An analysis of the languages used through social media shows that Arabic is a dominant language within Saudi Arabia, Egypt and the UAE. Findings of the research reveals that 90 per cent of the posts, across the studied industries, were in Arabic, compared to only 10 per cent in English. However, the majority of the users […]

There are four key ways to reach customers in Saudi Arabia, according to Mustafa Ismail CEO of Smaat, a digital marketing company, that works in the GCC and North Africa. They are culture, language, youth and influencers. Talking to an audience on Monday, he said that content for Saudi Arabia should provide cultural relevance, and […]

After a series of new business acquisitions and a successful 2018, entourage is expanding into KSA. “This is the year of Saudi,” says entourage marketing and events chief Mohammed Tayem. “In line with the leadership vision of Saudi Arabia, and with trillion dollar investments towards boosting the economy, we are very excited to be partners […]

2018 was a transformative year for Saudi Arabia, socially and politically, but also for brands.   One such brand is Saudi Telecom Company (STC) that closed all 220 branches across 118 governorates in the Kingdom’s 2.1 million square kilometers of territory on December 19 without any warning or prior notice.   Instead, STC went to its clients by redirecting […]

The media sector in Saudi Arabia, much like the country itself, is undergoing massive changes. In April 2017, new ministers for Culture and Information and Communications and IT were appointed with the responsibility of reshaping the media landscape of the Kingdom. Later in the year, MBC’s hard-hitting host of Al Thamina (Eight o’clock), Dawood Shirian, […]

Arab News will become the first newspaper in Saudi Arabia to have a gender-balanced newsroom, and it intends to achieve this goal in less than two years. The announcement was made at the opening on Tuesday of the inaugural Arab Women Forum at King Abdullah Economic City (KAEC). On behalf of editor-in-chief of Arab News, […]

Arab News editor-in-chief Faisal J. Abbas presents the award to veteran Saudi journalist Khaled Almaeena, former editor of Arab News Saudi English-language daily, Arab News, unveiled its new identity at the Arab Media Forum in Dubai last night. With a “2020 vision”, a new look and feel and a new tagline, “The Voice of a […]

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

Outdoor advertising company JCDecaux has announced that its subsidiary JCDecaux ATA – held 60 percent by JCDecaux, 40 percent by ATA – has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in Madinah, Kingdom of Saudi Arabia. This agreement has been reached with Tibah, a consortium between TAV Airports, […]