Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights People
Back
Saudi Entertainment Startup Telfaz11 Expands To Dubai
By Communicate StaffTue, Sep 24 2019

Contact
saudi-entertainment-startup-telfaz11-expands-to-dubai

By Elías Jabbe 

Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely popular short films and video series such as Khambalah, Top 5 and Alkhallat that have amassed billions of views on YouTube. 

Following their launch in 2011, a presentation of their short films in Los Angeles at the 2017 Saudi Film Days festival and raising venture capital from the likes of UAE-based angel investing experts VentureSouq in 2018, Telfaz11 is launching its Dubai office tonight.

Telfaz11 CEO Alaa Fadan took time to answer questions as his team prepares to expand at a time when Saudi Arabia’s local entertainment industry enters an unprecedented era of growth.

What are some of your plans for your presence in Dubai during the next phase of growth for your startup?

The UAE is a very important commercial hub and our regional expansion is the natural way forward for a growing digital media company like ourselves. With our Dubai team, we plan to expand our commercial presence and build relationships with leading agencies and brands based in the UAE that are targeting the regional local markets. 

Are there any new original video series we can look forward to, following the success of Alkhallat?

Yes, we are working on a few new concepts: one is actually currently in production. There’s exciting stuff coming from the Telfaz11 team that also look at a new demographic target while maintaining the same Telfaz11 humor and appeal. Keep an eye out for a new family-oriented show to launch soon.

View this post on Instagram

تحدي الشيبان @aziz_al_shehri @a5mssah

A post shared by Telfaz11 تلفاز١١ (@telfaz11) on Dec 31, 2017 at 4:50am PST

Can we look forward to some films from you in 2020?

We cannot promise anything yet, but Telfaz11 is constantly looking at film projects that are culturally significant and we will be pursuing some exciting premium productions in the near future.

What insights on brand building can we take away from how actors in Telfaz11 videos have grown over the years and starred in commercials and how you’ve subtly integrated brands as native content in your video series?

Brands who understand their consumers and respect them ultimately win. Saudi youth culture is a beautiful and complicated beast, and we at Telfaz11 know it inside out. That’s why many brands that understand the value and appeal of our content have succeeded at leveraging our reach for their brands and campaigns though brand integrations on our popular shows. 

With cinemas being built across Saudi Arabia, how close do you think we are to seeing Saudi filmmakers showcasing their craft across the Kingdom?

Very close: local Saudi filmmakers have been eager for the opportunity to allow them to master their craft professionally, and cinemas will finally allow them to do that. We are excited about the prospects this brings and Telfaz11 will also be riding that wave.

RELATED TOPICS
Alaa Fadan Comedy Dubai Entertainment Saudi Arabia Telfaz11
MORE IN People
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

People
November 02, 2020 How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]

People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me