As CEO, Leandra Meintjes will steer PROVEN 360 toward continued growth and success.
PROVEN 360, a fully integrated marketing consultancy in Saudi Arabia, announced that Leandra Meintjes has been promoted to CEO at PROVEN 360. Her outstanding contribution as a strategic leader will foster innovation and nurture a high-performance team.
In her new role as CEO, Meintjes will steer PROVEN 360 towards continued success and growth through networking and client acquisition. She will be responsible for setting and executing strategic initiatives that align with the company’s vision and values.
“Over the last four years, Leandra Meintjes demonstrated exceptional leadership qualities and has made significant contributions in driving our company’s growth trajectory in the region. We are proud of her work as CMO of PROVEN 360 and all our PROVEN Arabia brands as she has remarkably expanded our business footprint with her marketing acumen. As the new CEO of PROVEN 360, we are confident that she will further expand the business and guarantee superior marketing services to clients across industries,” said Zaid Al Mashari, CEO and Co-Founder, PROVEN Arabia.
Meintjes joined PROVEN Arabia in 2020 to drive the marketing initiatives for PROVEN, PROVEN Consult, and PROVEN Solution. In 2022, PROVEN 360 was launched with just two team members. Over the last two years, Meintjes has successfully expanded the team to 18 employees, which now manages a portfolio of 20 clients. Additionally, Meintjes played a pivotal role in transforming the PROVEN Solution brand into a leading technology company in the region.
Commenting on her promotion, Meintjes said, "As I step into my new role as CEO of PROVEN 360, I am thrilled to lead our team toward new heights of success and expansion. Together, we will continue to innovate, inspire, and deliver exceptional results for our clients across the region. I am excited about the journey ahead and the opportunity to make a meaningful difference in the world of marketing. Success is not just about what you accomplish in your life; it's about what you inspire others to do."
In addition to her new role, Leandra will retain her position as Chief Marketing Officer (CMO) at PROVEN Arabia, which includes PROVEN Consult, PROVEN Solution, PROVEN Reality, PROVEN Robotics, PROVEN, and AEMACO. She is dedicated to strengthening the company’s presence in the region, with an emphasis on seizing new growth opportunities in Qatar and Bahrain in addition to the UAE and Saudi Arabia.
