JCDecaux ATA wins contract for New Prince Mohammad Bin Abdulaziz International Airport in Madinah

Outdoor advertising company JCDecaux has announced that its subsidiary JCDecaux ATA – held 60 percent by JCDecaux, 40 percent by ATA – has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in Madinah, Kingdom of Saudi Arabia. This agreement has been reached with Tibah, a consortium between TAV Airports, Saudi Oger and Al Rajhi), which operates the new Madinah airport. The exclusive 10-year contract includes all indoor and outdoor advertising solutions.

As part of the contract, JCDecaux ATA will install structures on the Access Road, networks of pole mounted digital screens, premium static displays, offer passenger jet bridges and implement activation opportunities.

With the signing of this contract, JCDecaux ATA maintains its exclusivity over the airport territory within Saudi Arabia after having won the rights to the country’s 26 airports in 2010. The current airport in Madinah catered to 5.7 million passengers in 2014 (+22% vs. 2013) and is the fourth busiest airport nationwide, while the new PMIA will have a capacity of 8 million passengers.

Dr. Sani Şener, CEO of TAV Airports, says in a press statement: “It is fundamental for both the city and gateway of Madinah to offer passengers with modern facilities worthy of this holy city. Advertising is an important component of such change. We are pleased to continue JCDecaux’s agreement with PMIA and look forward to innovative advertising solutions and services which will enhance the passenger experience.”

Jean-Charles Decaux, Co-CEO of JCDecaux, adds: “We are very pleased that the new Prince Mohammad bin Abdulaziz International Airport has chosen the outdoor advertising expertise of JCDecaux ATA. As N°1 in airport advertising in Saudi Arabia, it is exciting to be part of KSA’s infrastructural evolution. The new PMIA will showcase our capacity to transform the airport environment with innovative and premium communication offers, optimizing visibility for our clients. This is further recognition of JCDecaux’s expertise in creating tailored solutions for airports.”