The agreement positions MMS as the sole representative for all advertising on SSC content for the second year in a row.

The initiative will bring popular MBC and Al Arabiya TV shows and exclusive content to the platform.

MMS’s first event in Riyadh outlines MBC GROUP’s vision, upcoming projects, content lineup, and on-ground efforts in Saudi Arabia.

Logged between April 13 and May 12 this year, the total number of social media video views marks an increase of 32% compared to the same season last year.

The show provides brands like Lebs.com with a great opportunity to leverage from high exposure and engaged audiences.

MBC Media Solutions (MMS) highlighted the notable increase in content consumption across MBC Group channels during Ramadan