By Femi Oshiga
The 5G future is beginning now across the Middle East and Africa. With the technology expected to contribute billions to economies around the region, network operators are rolling out pilot deployments and making investments in communications infrastructure.
For example, GSMA reported that local operators in the United Arab Emirates (UAE) are rolling out deployments in the second half of 2019. Saudi Arabia is releasing an additional 400 MHz in mid-band (3.5Ghz) to commercial operators, while 10,000 base stations will provide the nation’s consumers with the region’s fastest and most extensive coverage, according to Arabian Business.
As network operators like Telecom Egypt test 5G use cases, they are proactively looking for ways to enhance consumers’ experience while creating new revenue streams. This includes augmented and virtual reality applications for mobile broadband and adapting to entertainment trends of the future. 5G could be a great technology to elevate electric sports (esports), professional gaming at a competitive level, across the region.
As you’ve read in our recent blogs, the excitement is real. For some, testing will happen this year while for others, 5G is on the horizon. To prepare for a network which is 100 times faster than 4G, our customers are investing in innovation which increases capacity and offers spectral efficiency.
For more on what this investment looks like, check out my recent interview from MWC Barcelona:
Femi Oshiga is the Vice President of Service Providers, Middle East and Africa for CommScope
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]