Tune in to what the experts have to say about Youth Marketing

In its latest DMConnect session, Dubai Media City and Communicate hosted a discussion to discuss the potential impact of AI on the communications industry. As organizations across the region are adopting and getting more comfortable with the various products of AI, experts from the marketing and advertising industry dive into the know-how of using these to their leverage.

As a part of its mission to bring communities across the region together, Communicate will be hosting the first Open Mic Night curated specially for the MENA’s marketing and advertising community.

Dubai Media City and Communicate conclude the last session of the DMConnect brunch series for this year with “The Power of Storytelling.”

Ali Cheikhali, Creative Strategy Lead at Google believes that virality isn't meant to be chased. He explains how a holistic content approach that measures out the risks and targets a smaller audience helps extract organic insights. In an exclusive interview to Communicate, Chiekhali debunks myths about viral content while also comparing it to other forms of curating content.

Earlier this year, Dubai Media City, a member of TECOM Group PJSC, announced the launch of the DMConnect event series – the regional media hub’s very first community-focused brunch series in collaboration with Communicate. The second brunch under the series is set to happen on the 30th of August 2022 and will discuss the “Power of Viral Content.”

Dubai Media City, in collaboration with Communicate served creativity and innovation for brunch at their first networking event on Thursday last week. The event series kicked off with a discussion on the technology of NFTs and how marketers, advertisers, and brands can leverage them to market exclusivity.