September 09, 2022
Video: How to Build a Human Experience Through Content
With multiple touchpoints and mediums of communication, it’s become a task for brands and advertisers to convey the right message to their consumers. While responding to their consumer’s emotional needs is a priority to many, choosing the right approach remains to be a challenge. Head Consumer Psychologist and Founder of Humanizing Brands, Kate Nightingale dives deep into the elements of human psychology that creators and brands can focus on to build relevant and resonating content for their target audience.