Dubai Media City, a member of TECOM Group PJSC, and Communicate are set to end the year with their last community-based brunch series - DMConnect

With multiple touchpoints and mediums of communication, it’s become a task for brands and advertisers to convey the right message to their consumers. While responding to their consumer’s emotional needs is a priority to many, choosing the right approach remains to be a challenge. Head Consumer Psychologist and Founder of Humanizing Brands, Kate Nightingale dives deep into the elements of human psychology that creators and brands can focus on to build relevant and resonating content for their target audience.

Dubai Media City in the collaboration with Communicate hosted the second brunch under its “DMConnect” series. The Creative Brunch saw creators, entrepreneurs, and C-suite executives analyzing the true potential of viral content while also debunking myths about virality.

Artists and creators are expanding the creator economy past the $100 billion mark by taking control of their brands through NFTs. Here's how Million, which is a decentralized platform powered by NFTs is helping content creators in the MENA region expand their offering to the brands they want to target and generate revenue at the same time.

Co-founder and Partner at Nifty Souq, Talal Alafghani discusses the opportunities Nifty Souq is offering as the very first local NFT marketplace in the region.