With multiple touchpoints and mediums of communication, it’s become a task for brands and advertisers to convey the right message to their consumers. While responding to their consumer’s emotional needs is a priority to many, choosing the right approach remains to be a challenge. Head Consumer Psychologist and Founder of Humanizing Brands, Kate Nightingale dives deep into the elements of human psychology that creators and brands can focus on to build relevant and resonating content for their target audience.

Dubai Media City in the collaboration with Communicate hosted the second brunch under its “DMConnect” series. The Creative Brunch saw creators, entrepreneurs, and C-suite executives analyzing the true potential of viral content while also debunking myths about virality.

Artists and creators are expanding the creator economy past the $100 billion mark by taking control of their brands through NFTs. Here's how Million, which is a decentralized platform powered by NFTs is helping content creators in the MENA region expand their offering to the brands they want to target and generate revenue at the same time.

Co-founder and Partner at Nifty Souq, Talal Alafghani discusses the opportunities Nifty Souq is offering as the very first local NFT marketplace in the region.

Dubai Media City, in collaboration with Communicate, is set to launch a networking brunch series calling content curators, technologists, strategists, and marketers. The ‘Innovation Brunch’ series will be organized at in5 Tech located on King Salman Bin Abdulaziz Al Saud Street.