By Ahmad Abu Zannad

By Professor Paul Hopkinson, Head of Edinburgh Business School at Heriot-Watt University Dubai and Academic Director for Heriot-Watt Online

Audio advertising is expected to increase by 6.4% in 2022. With the spiking interest in audio, advertisers and marketers need to come up with fresh ways to always stay ahead of the competition. One way to do this is to use human voice over background music in your ad campaigns. Keep reading to find out how a voiceover can take your campaign’s sentimental value from a 0 to 100.

The Gen-Alpha (8-15 years old) have missed out on two formative years due to the pandemic. While the lockdowns were hard on everyone, their generation took the toll and missed out on a lot and are showing signs of resilience. But, it is worth noting how the Gen Alphas are maturing in a time of extremity, and their attitudes echo this.

Selim Njeim, Digital Analyst at regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and highlighting the most relevant trends last month.

Residents in the UAE are slowly aligning their weekend activities to Saturdays, finds latest study.

Biennale.io’s initiative aims to bring the emerging NFT and blockchain technology closer to the art society.

Jeffrey Sanchez-Burks, William Russel Kelly Professor for Business administration at University of Michigan’s Ross School of Business explains how companies can re-build connections as we all begin to start working from office.