Why does every Egyptian ad sing?

The decision comes after a rigorous bidding process, which saw nine potential hosts vying for the opportunity. The decision was announced at the first-ever World Phygital Summit held in Istanbul, Turkey.

By Inaan Budhiraja, Senior Manager – Strategy & Insights at Publicis Groupe

Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil iconography and the three-stripe. “We gave the world an Original. You gave us a thousand back,” reads the campaign title – articulating the brand’s revived vision to engage and empower communities with a strong focus on authenticity.

By Sarah Madani

On October 10th, TBWA\RAAD embarked on a self-care journey with its dedicated employees: In celebration of World Mental Health Day, TBWA\RAAD introduced its "Pause to Recharge" initiative. This program is designed to bolster employee well-being, safeguard their time, and fuel their creativity, one break at a time.

In an exclusive interview with Farah Kreidieh, Editor-in-Chief of Marie Claire Arabia, we explore how the publication is pioneering a more diverse and inclusive path for media in the region.

By Noona Nafousi, CEO Neo Noor