Insights
THE UAE LOTTERY LAUNCHES RESPONSIBLE GAMING INITIATIVE WITH TAKALAM
THE UAE LOTTERY LAUNCHES RESPONSIBLE GAMING INITIATIVE WITH TAKALAM
Culture
December 23, 2024
THE UAE LOTTERY LAUNCHES RESPONSIBLE GAMING INITIATIVE WITH TAKALAM
DRAGON MART SETS A NEW GUINNESS WORLD RECORD FOR LARGEST FORTUNE COOKIE Culture
December 21, 2024 DRAGON MART SETS A NEW GUINNESS WORLD RECORD FOR LARGEST FORTUNE COOKIE
Dragon Mart, the world’s largest Chinese mall and trading hub for Chinese products outside of China, celebrated 20 years of vibrant trade and cultural exchange by setting a Guinness World Record™ title for the world’s largest fortune cookie ever created.
EMIRATES MOTORSPORTS ORGANISATION PARTNERS WITH AL JALILA FOUNDATION AS OFFICIAL PARTNER FOR THE 2025 SEASON
Culture
December 16, 2024
EMIRATES MOTORSPORTS ORGANISATION PARTNERS WITH AL JALILA FOUNDATION AS OFFICIAL PARTNER FOR THE 2025 SEASON
The Key Ingredients to Elevating Workplace Innovation and Collaboration Culture
November 13, 2024 The Key Ingredients to Elevating Workplace Innovation and Collaboration
Yasmin Acherir, Account Director at Cheil Middle East & Africa shares insights about her company culture
ABAAD tackles the relation between women and gender barriers in Lebanon and the MENA at large
Culture
November 11, 2024
ABAAD tackles the relation between women and gender barriers in Lebanon and the MENA at large
Navigating Cultural Norms and Gender Barriers in Lebanon and the MENA Region Culture
October 28, 2024 Navigating Cultural Norms and Gender Barriers in Lebanon and the MENA Region
ABAAD
Saudi Ad School & Publicis Groupe ME Launch First-of-its-Kind Women Empowerment Program
Saudi Ad School & Publicis Groupe ME Launch First-of-its-Kind Women Empowerment Program
Culture
July 15, 2024
Saudi Ad School & Publicis Groupe ME Launch First-of-its-Kind Women Empowerment Program
The Song Behind Every Egyptian Ad Culture
July 01, 2024 The Song Behind Every Egyptian Ad
Why does every Egyptian ad sing?
MCN Academy Announces Partnership with Harvard Business School Online
Culture
June 13, 2024
MCN Academy Announces Partnership with Harvard Business School Online
UAE Chosen to Host the Annual International Esports Tournament - Games of the Future in 2025 Culture
June 03, 2024 UAE Chosen to Host the Annual International Esports Tournament - Games of the Future in 2025
The decision comes after a rigorous bidding process, which saw nine potential hosts vying for the opportunity. The decision was announced at the first-ever World Phygital Summit held in Istanbul, Turkey.
Raghad Murad Stuck the Landing
Culture
May 31, 2024
Raghad Murad Stuck the Landing
Better Creativity Means Better for You
Better Creativity Means Better for You
Culture
April 03, 2024
Better Creativity Means Better for You
Nurturing Creativity: The Synergy of Mentorship, Upskilling, and Education in the Creative Industry
Culture
March 29, 2024
Nurturing Creativity: The Synergy of Mentorship, Upskilling, and Education in the Creative Industry
Tale of the Adidas Trefoil: How the Brand X VICE Adapted the Originals Campaign to the Middle East Culture
March 11, 2024 Tale of the Adidas Trefoil: How the Brand X VICE Adapted the Originals Campaign to the Middle East
Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil iconography and the three-stripe. “We gave the world an Original. You gave us a thousand back,” reads the campaign title – articulating the brand’s revived vision to engage and empower communities with a strong focus on authenticity.
AlUla Launches its First Global Tourism Campaign
Culture
February 29, 2024
AlUla Launches its First Global Tourism Campaign
Goodbye Bookstagram, Hello BookTok
Goodbye Bookstagram, Hello BookTok
Culture
February 19, 2024
Goodbye Bookstagram, Hello BookTok
Spotify Arabia’s 5-Years Wrapped
Culture
January 11, 2024
Spotify Arabia’s 5-Years Wrapped
It’s not about “Women Empowerment” Culture
December 06, 2023 It’s not about “Women Empowerment”
By Mariagrazia De Angelis, Managing Director at Landor Middle East
Social Media Addiction is Heavily Impacting Arab Youth's Mental Well-Being
Culture
October 12, 2023
Social Media Addiction is Heavily Impacting Arab Youth's Mental Well-Being
TBWA\RAAD Launches Culture
October 11, 2023 TBWA\RAAD Launches "Pause to Recharge" Initiative in Honour of World Mental Health Day
On October 10th, TBWA\RAAD embarked on a self-care journey with its dedicated employees: In celebration of World Mental Health Day, TBWA\RAAD introduced its "Pause to Recharge" initiative. This program is designed to bolster employee well-being, safeguard their time, and fuel their creativity, one break at a time.