Insights

Bain & Company Strengthens Middle East Presence with New Regional Headquarters in Riyadh

Bain & Company Strengthens Middle East Presence with New Regional Headquarters in Riyadh

Bain & Company Strengthens Middle East Presence with New Regional Headquarters in Riyadh

Q1 2025 sees Dubai’s ready property sales soar to record levels, while Abu Dhabi’s pivot to high-value existing homes reflects maturing, strategic market movement

April 17, 2025 Q1 2025 sees Dubai’s ready property sales soar to record levels, while Abu Dhabi’s pivot to high-value existing homes reflects maturing, strategic market movement

Dubai’s real estate market showed robust growth in Q1 2025, with 45,474 transactions worth AED 142.7 billion, reflecting a 22% increase in volume and a 30% increase in value.

Heinz Trade-Up gives everyone in Dubai a Heinz bottle in return for their unwanted ketchup sachets

Heinz Trade-Up gives everyone in Dubai a Heinz bottle in return for their unwanted ketchup sachets

April 17, 2025 “Evolution of Smooth” Brand Campaign Wins the Iridium as the Most Effective Campaign in the World 2024 Global Best of the Best Effie Awards Winners Revealed

Effie Worldwide has announced eos as the winner of the prestigious Iridium Award, for the 2024 Global Best of the Best Effie Awards.

Majid Al Futtaim Announces AED 5 Billion Transformation of Mall of the Emirates to Redefine Retail and Lifestyle Experiences

Majid Al Futtaim Announces AED 5 Billion Transformation of Mall of the Emirates to Redefine Retail and Lifestyle Experiences

IFF Opens Dubai Creative Center with Perfumery Art Studio

April 16, 2025 IFF Opens Dubai Creative Center with Perfumery Art Studio

IFF announced the inauguration of its Scent Dubai Creative Center, a 2,000-square-meter addition to the company’s facility in the Dubai Science Park Laboratory Complex.

London Business School to Launch an Office in Riyadh to Support Human Capability and Leadership Development

London Business School to Launch an Office in Riyadh to Support Human Capability and Leadership Development

London Business School to Launch an Office in Riyadh to Support Human Capability and Leadership Development

Dubai World Cup 2025 Shatters Records and Captivates the World

April 15, 2025 Dubai World Cup 2025 Shatters Records and Captivates the World

The 29th edition of the iconic Dubai World Cup drew a record-breaking crowd of over 65,000 racing enthusiasts and setting new benchmarks in global sports entertainment.

Visa and Saatchi & Saatchi Celebrates Merchants Using “Cash Walla Visa” To Champion Them with “Walla Visa

Visa and Saatchi & Saatchi Celebrates Merchants Using “Cash Walla Visa” To Champion Them with “Walla Visa"

Publicis Media ME and talabat Enter Strategic Partnership to Deliver Data-Driven Solutions for Brands in MENA

April 15, 2025 Publicis Media ME and talabat Enter Strategic Partnership to Deliver Data-Driven Solutions for Brands in MENA

Media, the media hub under Publicis Groupe ME and talabat, the region’s leading platform for on-demand delivery, have partnered to create new opportunities for brands to scale their presence in the MENA region.

SaudiFood Manufacturing, the Kingdom’s largest F&B manufacturing event, gets underway

SaudiFood Manufacturing, the Kingdom’s largest F&B manufacturing event, gets underway

SMC and Multiply Group sign MoU to explore adtech collaboration

SMC and Multiply Group sign MoU to explore adtech collaboration

SMC and Multiply Group sign MoU to explore adtech collaboration

UAE Athletes from Special Olympics World Winter Games Turin 2025 Celebrate Homecoming at Ski Dubai

UAE Athletes from Special Olympics World Winter Games Turin 2025 Celebrate Homecoming at Ski Dubai

United Under the Stars of Our Heritage: Mercedes-Benz and Team X (RAPP MENA)'s Ramadan Campaign

April 11, 2025 United Under the Stars of Our Heritage: Mercedes-Benz and Team X (RAPP MENA)'s Ramadan Campaign

In a region where heritage runs deep and the future shines bright, Mercedes-Benz has partnered with Team X to create a Ramadan campaign that speaks to both heart and spirit titled "United Under the Stars of Our Heritage.”

Baha Hamadi on the PR genius of President Trump

Baha Hamadi on the PR genius of President Trump

EternityX Ignites China-Ready Momentum with First-Ever Global Knowledge Hub to Power MENA Brands

EternityX Ignites China-Ready Momentum with First-Ever Global Knowledge Hub to Power MENA Brands

EternityX Ignites China-Ready Momentum with First-Ever Global Knowledge Hub to Power MENA Brands

Dubai Lynx announces 2025 winners

Dubai Lynx announces 2025 winners

The Saudi Investment Bank Unveils Groundbreaking Anti-Fraud Campaign with Creative Expertise from Impact BBDO

April 10, 2025 The Saudi Investment Bank Unveils Groundbreaking Anti-Fraud Campaign with Creative Expertise from Impact BBDO

The Saudi Investment Bank (SAIB), in partnership with Impact BBDO, has launched a bold and innovative Anti-Fraud Campaign as part of its Corporate Social Responsibility (CSR) initiative.

IFZA Partners with Smart City Council at AIM Congress 2025 to Support Smart City Sector Growth

IFZA Partners with Smart City Council at AIM Congress 2025 to Support Smart City Sector Growth

Effie Worldwide Announces Global Grand Contenders for Its 2024 Global Best of the Best Awards

April 10, 2025 Effie Worldwide Announces Global Grand Contenders for Its 2024 Global Best of the Best Awards

Effie Worldwide, the global authority on marketing effectiveness, is proud to unveil the 58 Global Grand Contenders in the 2024 Global Best of the Best Effie Awards competition.