Insights

Shahir Sirry, Global Creative Director at Aramex, speaks about

Shahir Sirry, Global Creative Director at Aramex, speaks about

Shahir Sirry, Global Creative Director at Aramex, speaks about "Between Two Alleys"

Binance Brings Crypto to the Backgammon Board in Ramadan Campaign

March 28, 2025 Binance Brings Crypto to the Backgammon Board in Ramadan Campaign

The disruptive crypto leader, with creative PR shop The Romans, is reframing how older generations talk about crypto using centuries-old Middle Eastern pastimes.

Nissan and Digitas Dubai Create The First Sneaker Tag That Unlocks Your Car

Nissan and Digitas Dubai Create The First Sneaker Tag That Unlocks Your Car

86% of software development teams in UAE will use AI agents within two years

March 26, 2025 86% of software development teams in UAE will use AI agents within two years

New State of IT research from Salesforce reveals software development leaders in the UAE and globally are bullish on agentic AI and its impact.

CATCH COMMUNICATIONS SECURES MAJOR WINS, STRENGTHENING ITS REGIONAL PRESENCE

CATCH COMMUNICATIONS SECURES MAJOR WINS, STRENGTHENING ITS REGIONAL PRESENCE

Emirates NBD and BlackRock announce Platform for Private Markets Access

March 25, 2025 Emirates NBD and BlackRock announce Platform for Private Markets Access

Newly created alternatives platform based on BlackRock products with Emirates NBD Asset Management as the manager. Initial focus on private credit and multi-alternatives. Emirates NBD at the forefront of making private markets available to clients in the Middle East.

Furrukh Jawaid, CMO GM MEA on launching the Chevrolet Spark EUV in the UAE as a first worldwide, and the future of EVs in the GCC

Furrukh Jawaid, CMO GM MEA on launching the Chevrolet Spark EUV in the UAE as a first worldwide, and the future of EVs in the GCC

Furrukh Jawaid, CMO GM MEA on launching the Chevrolet Spark EUV in the UAE as a first worldwide, and the future of EVs in the GCC

Adam Taylor, Director of Marketing at IFZA on why marketers never stop learning

March 24, 2025 Adam Taylor, Director of Marketing at IFZA on why marketers never stop learning

Adam Taylor, Director of Marketing at IFZA shares his thoughts with Communicate on why marketers never stop learning.

Move for MS: Snap Inc. and The National Multiple Sclerosis Society launch AR campaign to raise awareness about Multiple Sclerosis

Move for MS: Snap Inc. and The National Multiple Sclerosis Society launch AR campaign to raise awareness about Multiple Sclerosis

Accenture and CBD Launch Data and AI Training Program

March 21, 2025 Accenture and CBD Launch Data and AI Training Program

Accenture has joined forces with the Commercial Bank of Dubai (CBD) to train the bank’s employees in the fields of data and AI.

Salesforce Named to World’s Most Ethical Companies List for 16th Year

Salesforce Named to World’s Most Ethical Companies List for 16th Year

Shuja Jashanmal, Group CEO, Jashanmal National Company, on gift cards as the future of gifting

Shuja Jashanmal, Group CEO, Jashanmal National Company, on gift cards as the future of gifting

Shuja Jashanmal, Group CEO, Jashanmal National Company, on gift cards as the future of gifting

Arla Foods MENA and LiveRamp partner to drive 60% customer lift through data collaboration

Arla Foods MENA and LiveRamp partner to drive 60% customer lift through data collaboration

Alshaya Group brands join Trendyol in the GCC

March 19, 2025 Alshaya Group brands join Trendyol in the GCC

Trendyol to onboard Alshaya Group’s American Eagle, Bath & Body Works and H&M brands to its Gulf platform.

Yas Island Abu Dhabi launches “Zindagi Ko Yas Bol” campaign

Yas Island Abu Dhabi launches “Zindagi Ko Yas Bol” campaign

Carrefour and Emirates Red Crescent Unite to Inspire Giving this Ramadan

Carrefour and Emirates Red Crescent Unite to Inspire Giving this Ramadan

Carrefour and Emirates Red Crescent Unite to Inspire Giving this Ramadan

$TBWA\RAAD IN A REPORT ON THE FUTURE OF LUXURY IN THE GCC$

TBWA\RAAD IN A REPORT ON THE FUTURE OF LUXURY IN THE GCC

VOLKSWAGEN SPARKS CONVERSATIONS WITH REFLECTIONS EN ROUTE THIS RAMADAN

March 17, 2025 VOLKSWAGEN SPARKS CONVERSATIONS WITH REFLECTIONS EN ROUTE THIS RAMADAN

Building on the success of last year’s Reflections En Route series, Volkswagen Middle East returned this Ramadan with a new season of meaningful conversations.

STICKYGINGER WINS M&S MANDATE IN THE MENA REGION

STICKYGINGER WINS M&S MANDATE IN THE MENA REGION

TERRY KANE, MANAGINING DIRECTOR, MEA OF THE TRADE DESK ON OMNICHANNELS AND HOW THEY RETAIN ATTENTION

March 14, 2025 TERRY KANE, MANAGINING DIRECTOR, MEA OF THE TRADE DESK ON OMNICHANNELS AND HOW THEY RETAIN ATTENTION

Terry Kane, Managing Director, Middle East & Africa, The Trade Desk on ominchannels, their definition and them being “more than the sum of their parts”.