56% say their governments must set accountable targets to achieve Net Zero emissions.

AI-powered micro-expression analysis will improve the performance of advertising and brand assets. 

The partnership builds on InMobi’s sustainability commitments to science-based targets initiative, Givsly, and AdTechCares.

UM Turkey has built an application that will revolutionize the way the technology is utilized in media for the future.

IPG’s Influencer Marketing Agency, ITB, to join McCann Content Studios, rounding out the agency’s influencer practice.

By Tini Sevak, Vice President, Audiences & Data at CNN International Commercial

Reem Alattas, Director of Value Advisory at SAP and DataNaut at NASA; Christina Ioannidis, CEO and Founder of Aquitude and Top of Her Game; and Ricarda Ruecker, Chief Talent Officer at MCN, come together to share insights on the female workforce in creative and innovation-led industries in the Kingdom. They discuss potential initiatives that can encourage more women to enter and thrive in these fields, fostering their growth and contribution to KSA.

Red Havas Group, the micro-network of borderless merged media agencies, announced the global launch of SWAY, an end-to-end influencer marketing service designed to help clients drive authentic, engaging, and effective brand conversation through influencers.