Youssef Benkirane

In an exclusive interview with Communicate, Rajesh Verma, Director of Business Development at Epsilon, sheds light on how brands in the UAE should navigate Google’s decision to retain third-party cookies. He shares insights on the ongoing relevance of first-party data, the future of personalization, and best practices for balancing privacy with impactful consumer engagement. Verma emphasizes the need for brands to stay agile and privacy-conscious as the digital landscape continues to evolve.

Ala Shashaa, Data, and Insights Director at the regional digital marketing agency Netizency, shares a social recap with Communicate, analyzing the discussions in the GCC’s public sphere and highlighting the most relevant trends.

Traci Alford, President and CEO of Effie Worldwide, shares exclusive insights with Communicate on the strategic vision and future direction behind the groundbreaking acquisition.

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and highlighting the most relevant trends.

By John Tippins – Regional Strategy Director, UM MENAT 

GroupM’s carbon calculator now includes SeenThis technology following the partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15 million smartphones.

TBWA\RAAD's cultural intelligence unit - Backslash invited clients and partners to discuss cultural shifts influencing the region at an intimate gathering in their Dubai HQ.