By Matt Madrigal, VP/GM, Merchant Shopping for Google

In support of the Reimagine Strategy, JLR has appointed Hearts & Science, a brand of Omnicom Media Group, as its new global media agency. The network was appointed following a thorough evaluation process. A successful global transition concluded this month, completing the move across all five key regions: China, Europe, Overseas, North America, and the UK.

The future-proof agency showcased its latest research piece in partnership with TikTok to provide its clients with brand lift principles to maximize campaign efficiency across media and creativity.

Deena Habib, CEO and co-founder of Yspot advocates for a different approach to internships and the importance of youth in the workplace.

Spark Foundry MENA, a leading advertising agency under Publicis Groupe, has signed on to continue its years-long partnership with the Department of Culture and Tourism - Abu Dhabi (DCT)

Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced that it has partnered with Audiomob – the number-one audio advertising platform which takes pride in starting the audio ad revolution.

LPS, a UAE-based marketing communication agency, has been selected by Dubai Chambers following a bid to manage its social media presence and content production services across its four brand accounts: Dubai Chambers, Dubai Chamber of Commerce, Dubai International Chamber, and Dubai Chamber of Digital Economy.

By Lisa Friedrich, Head of SMB, EMEA - TikTok