Saudi Ad School & Publicis Groupe ME Launch First-of-its-Kind Women Empowerment Program
Saudi-based ad school, offering educational programs in advertising - Saudi Ad School has joined forces with Publicis Groupe Middle East to launch "The Name Behind Her Talent," a comprehensive women empowerment program dedicated to uplifting, educating, empowering and further enabling the growth of women talent in advertising.
Created and run by Saudi Ad School, "Name Behind Her Talent” is a program that aims to empower women who are currently working in or considering a career in the advertising industry across the Kingdom. This first-of-its-kind initiative aims to provide opportunities for women to thrive in the sector through a variety of initiatives, including scholarships, educational courses, inspiring talks, practical workshops, and industry salons.
“We are thrilled to partner with Publicis Groupe on this pivotal program, “The 'Name Behind Her Talent “initiative is more than just an educational program, we aim to support the professional growth of women and contribute to a more inclusive and dynamic industry landscape. Women should have space to discover and practice their talents freely, and our goal is to create an environment where their talents and leadership are recognized and celebrated.” said Enas Rashwan, CEO of Saudi Ad School. “The 'Name Behind Her' initiative is more than just an educational program; it’s a movement to empower women and drive gender equality in the advertising industry in Saudi Arabia and beyond.”
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said, “Our commitment to advancing Saudi Arabia's thriving advertising sector includes fostering opportunities for women to excel. Through our collaboration with Saudi Ad School, we're creating a supportive environment that enables women at any stage in their professional journey - be it a new graduate, an industry talent looking to upskill, or an individual considering a career change to further their future in advertising and emerge as leaders. Through tailored workshops, we provide them with essential tools and guidance to succeed in the Kingdom’s flourishing creative industry.”
The initiative will provide:
Scholarships for Women Talents: To support and nurture emerging female talents in the advertising industry, the program will offer scholarships to deserving candidates, enabling them to pursue their education and career aspirations without financial barriers.
Educational Courses and Workshops: Tailored courses and hands-on workshops will equip women with the essential skills and knowledge needed to excel in advertising. These sessions will cover a wide range of topics, from creative thinking and digital marketing to leadership and entrepreneurship.
Mentorship sessions & expert talk: The program will feature a series of talks by industry leaders and successful women professionals who will share their experiences, challenges, and insights, inspiring the next generation of female leaders in advertising.
Advertising Industry Salons: These exclusive gatherings will bring together female professionals, industry experts, and thought leaders to discuss trends, challenges, and opportunities in the advertising world, fostering a collaborative and supportive community.
