Insights
NETIZENCY LAUNCHES A REINVENTED VIDEO PRODUCTION AND DEPARTMENT
NETIZENCY LAUNCHES A REINVENTED VIDEO PRODUCTION AND DEPARTMENT
Industry
January 23, 2025
NETIZENCY LAUNCHES A REINVENTED VIDEO PRODUCTION AND DEPARTMENT
GRIGORY LAVROV OF WARNER BROS. ON THE EVOLVING TALE OF CONNECTING WITH ARAB AUDIENCES People
January 22, 2025 GRIGORY LAVROV OF WARNER BROS. ON THE EVOLVING TALE OF CONNECTING WITH ARAB AUDIENCES
Grigory Lavrov, VP Marketing, Local Brands & Franchise Management in CEE & MENAT at Warner Bros. Discovery, on storytelling, fighting Arab stereotype, and innovative experiences.
ANAM AHMAD OF THE HANGING HOUSE: ON VERSATILITY AND ITS ADVERSE EFFECT ON QUALITY
People
January 22, 2025
ANAM AHMAD OF THE HANGING HOUSE: ON VERSATILITY AND ITS ADVERSE EFFECT ON QUALITY
MULLEN LOWE MENA PREMIERS UAE’S LONGEST FILM TO SPOTLIGHT TEENS’ SMARTPHONE ADDICTION Culture
January 22, 2025 MULLEN LOWE MENA PREMIERS UAE’S LONGEST FILM TO SPOTLIGHT TEENS’ SMARTPHONE ADDICTION
 9 hours, mind-numbing, shocking movie with 84% of teens in danger, and an endless scroll: Don’t Look Down demands a wake-up call to #endthescroll
MULLEN LOWE MENA PREMIERS UAE’S LONGEST FILM TO SPOTLIGHT TEENS’ SMARTPHONE ADDICTION
Culture
January 22, 2025
MULLEN LOWE MENA PREMIERS UAE’S LONGEST FILM TO SPOTLIGHT TEENS’ SMARTPHONE ADDICTION
HOUSE OF HYPE SET TO OPEN IN DUBAI MALL Culture
January 21, 2025 HOUSE OF HYPE SET TO OPEN IN DUBAI MALL
The immersive wonderland blends beautiful spectacles, cool gaming, surprising performances, exclusive shopping, awesome prizes, and crazy fun adventures into the world’s most social media-ready destination.
CONDÉ NAST MIDDLE EAST APPOINTS RANA HATEM AS CHIEF BUSINESS OFFICER
CONDÉ NAST MIDDLE EAST APPOINTS RANA HATEM AS CHIEF BUSINESS OFFICER
People
January 21, 2025
CONDÉ NAST MIDDLE EAST APPOINTS RANA HATEM AS CHIEF BUSINESS OFFICER
LA MESA TALKS HOSTS MOEY SHAWASH, CHAOS IS ON THE MENU People
January 20, 2025 LA MESA TALKS HOSTS MOEY SHAWASH, CHAOS IS ON THE MENU
La Mesa Talks (La mesa means the table), has hosted via Oscar Motta-Quintana, multi-hyphenate Moey Shawash.
DALEEL EXPANDS INTO UAE TARGETING THE REGION’S $44 BILLION PERSONAL FINANCE MARKET
Industry
January 20, 2025
DALEEL EXPANDS INTO UAE TARGETING THE REGION’S $44 BILLION PERSONAL FINANCE MARKET
INSIGNIA PARTNERS WITH RED SEA GLOBAL TO UNVEIL FUTURE ICONS OF SAUDI HOSPITALITY Industry
January 17, 2025 INSIGNIA PARTNERS WITH RED SEA GLOBAL TO UNVEIL FUTURE ICONS OF SAUDI HOSPITALITY
Insignia Worldwide supports Red Sea Global (RSG) in its launch of three groundbreaking new resorts. 
HILTON AND SAUDI TOURISM AUTHORITY LAUNCH INTERNATIONAL DESTINATION CAMPAIGN
Industry
January 17, 2025
HILTON AND SAUDI TOURISM AUTHORITY LAUNCH INTERNATIONAL DESTINATION CAMPAIGN
HUNGERSTATION BEATS THE HEAT WITH AI-POWERED “SHADED ROUTE
HUNGERSTATION BEATS THE HEAT WITH AI-POWERED “SHADED ROUTE
Industry
January 16, 2025
HUNGERSTATION BEATS THE HEAT WITH AI-POWERED “SHADED ROUTE"
GUCCI UNVEILS ENDLESS NARRATIVES, ITS NEW WINDOW CONCEPT
Industry
January 16, 2025
GUCCI UNVEILS ENDLESS NARRATIVES, ITS NEW WINDOW CONCEPT
Standard Chartered: GCC To Maintain Economic Resilience Amid Global Uncertainty in 2025 Industry
January 16, 2025 Standard Chartered: GCC To Maintain Economic Resilience Amid Global Uncertainty in 2025
Standard Chartered announced its Global Market Outlook for 2025. It highlighted that the Gulf Cooperation Council (GCC) is expected to remain a bright spot for global growth in 2025.
PUBLICIS GROUPE MERGES TWO CREATIVE NETWORKS TO CREATE ONE NAMED
Industry
January 15, 2025
PUBLICIS GROUPE MERGES TWO CREATIVE NETWORKS TO CREATE ONE NAMED "LEO"
PUBLICIS GROUPE ME APPOINTS DYALA BADRAN AS CHIEF CONTENT OFFICER
PUBLICIS GROUPE ME APPOINTS DYALA BADRAN AS CHIEF CONTENT OFFICER
People
January 15, 2025
PUBLICIS GROUPE ME APPOINTS DYALA BADRAN AS CHIEF CONTENT OFFICER
OMNICOM MEDIA GROUP (MENA) NAMES CHRISTIAN FEDORCZUK CEO OF PHD MENA
People
January 15, 2025
OMNICOM MEDIA GROUP (MENA) NAMES CHRISTIAN FEDORCZUK CEO OF PHD MENA
SHAMAL “UNDERSTANDING THE EXPERIENCE ECONOMY” WHITE PAPER IS OUT Industry
January 15, 2025 SHAMAL “UNDERSTANDING THE EXPERIENCE ECONOMY” WHITE PAPER IS OUT
Shamal has launched a new white paper entitled ‘Understanding the UAE’s Experience Economy’ dissecting the dynamic nature of the experience industry in Dubai and the wider Emirates.
LIGHT OF SAKINA CELEBRATES FIVE YEARS
Industry
January 14, 2025
LIGHT OF SAKINA CELEBRATES FIVE YEARS
DISNEY+ MENA: GLOBAL STORIES WITH LOCAL SAUDI TWIST Industry
January 14, 2025 DISNEY+ MENA: GLOBAL STORIES WITH LOCAL SAUDI TWIST
The latest Disney+ marketing campaign for Saudi Arabia, brings iconic characters to life, in an exciting celebration of Saudi storytelling.