Insights

November 25, 2021

iProspect Named Global Media Partner for Luxury Group Kering

November 25, 2021 How AR Makes You Fall in Love with a Product

By Elias Karam, Strategic Planner at Publicis

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November 25, 2021

MENA Effie Awards Crowns 2021 Winners

November 24, 2021 Metaverse Biennale 2022 Launches Officially

Biennale.io’s initiative aims to bring the emerging NFT and blockchain technology closer to the art society.

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November 24, 2021

I Buy What I Buy, Not Because of What It Is, But Because of Who I am - The Reality of Marketing Brand Purpose

November 23, 2021 MENA's First Culture Consultancy Launches Today

Entrepreneur sisters, Lucy and Camilla D’abo launch Together, the first culture consultancy in the MENA region.

November 23, 2021

Report: 1 in 4 UAE Marketers Intends ‘Very Large’ Increase in Mobile Marketing Spending

November 23, 2021 The Holy Grail of Advertising: Attention

AdColony and MMA webinar discusses why attention is so important and how the right attention metrics can be measured in mobile advertising.

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November 23, 2021

Enthusiasm for the Holiday Shopping Season Has Returned

November 22, 2021 What It Takes to Become a ‘Sensible Adman’

Ahmad Abu Zannad, novelist, and independent advisor, speaks to Communicate about the upcoming launch of his webseries, “The Sensible Adman.”

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November 22, 2021

TikTok Presents The Evolution of Sound

November 22, 2021

MEPRA Learnings: Middle East Media Milestones

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November 22, 2021

GroupM’s Demet Ikiler: “We Are Precious the Way We Are”

November 21, 2021 The Secret to TikTok’s Exponential Growth? Content, Community and Creators!

A video recap of how TikTok does it, in 3 easy steps.

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November 21, 2021

Add Fuel to Your Funnel

November 21, 2021

TikTok Launches Global Report into the Impact of Potentially Harmful Challenges and Hoaxes

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November 18, 2021

Everything You Need to Know About the Dubai Chamber – TikTok Academy

November 18, 2021 MCH Global's Ties Handricks: "Each Expo 2020 Pavillion's Objective Is to Tell a Story"

Tawasal Expo 2020 special series meets with the event's partners and key players.

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November 18, 2021

Talkwalker's Tod Nielsen: "If Brands Don’t Have an Opinion, They Will Either Be on the Sidelines or Have Others Speak for Them"

November 18, 2021 TAG Expands International Standards to GCC Region

Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.