In line with its vision to invest in the development of the nation’s youth Abu Dhabi Music and Arts Foundation signed a Memorandum of Understanding (MoU) with the Mohammed bin Zayed University of Artificial Intelligence 

Initiative supports the launch of the Saudi Arabia Football Federation Kit.

YAAP, a new-age specialized content and influencer marketing company, today announced the appointment of Nandita Saggu as Partner to help drive the company's growth and expansion in the Middle East. She is known for leading high-performing teams and striking high-value deals in the region. YAAP recently made another high-profile appointment by onboarding Sadia Akhter as a Partner. 

Havas Middle East ranks second in Media, Leo Burnett is the only MENA agency in the Effective 100 creative agencies listing, and Impact BBDO makes the top 10 in Creative.

OMG took on a 24-hour challenge to raise awareness around MND.

Collaboration aims to tap into the growing potential of gaming advertising.

With the partnership, both Tagger Media and YAAP aim to “revolutionize influencer marketing” with data-driven and sizable technology solutions that allow brands and marketers to approach influencer marketing more effectively.

Initiative aims to highlight how brands can drive results during Ramadan.