Future government and digital transformation are driving Bahrain’s IT market, said the newly appointed Country Manager of SAP Bahrain. This transformation is with at an aim is to reach a record-high of $186 million by 2021.
Bahrain Economic Vision 2030 aims to foster economic diversification, which is why according to SAP, organizations are increasingly digitally transforming, with real-time software to transform citizen and customer experiences. Hence, Bahrain’s IT market is growing by 8 percent to BHD 70 million by 2021, according to BMI Research.
“Bahrain is a key growth market, especially for running on the cloud, driving innovation, and supporting the country’s young talent development and workforce of the future,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North.
One of Bahrain’s biggest opportunities is to run on the cloud to optimize costs and business agility, and to scale up. SAP is seeing strong Bahrain interest on SAP’s Saudi Arabia Digital Hub and cloud data center.
Fostering Bahrain’s innovation community and youth development, Bahrain Polytechnic has launched the country’s first SAP Next-Gen Hub. The virtual space, at leading universities, enables the SAP ecosystem of customers and partners to co-innovate and co-create with students.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]