Brand Studio
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How Azadea Used Instagram Reel Ads to Raise Awareness Around Its New Digital Marketplace and Drive Key Performance Metrics Masterminds
Meta for Business
January 26, 2022 How Azadea Used Instagram Reel Ads to Raise Awareness Around Its New Digital Marketplace and Drive Key Performance Metrics
“Any brand looking to scale or raise awareness in a new market has to leverage Meta’s ad platforms. With this test, we were able to explore the performance of new formats like Reel Ads and to clearly identify how Meta ad platforms’ attribution helps drive three key objectives for us: upper-funnel branding, top of mind awareness, and incremental revenue – all of which are key for any brand aiming to grab market share.” – Shaheer Usmani, Head of e-Commerce Marketing & Analytics at Azadea Group
How Conversations Can Fuel Business Growth
How Conversations Can Fuel Business Growth
Meta for Business
Movers & Shakers
December 16, 2021
How Conversations Can Fuel Business Growth
How Sephora Leveraged Instagram Reels to Connect with Gen Z and Boost Brand Equity in the Middle East Masterminds
Meta for Business
October 27, 2021 How Sephora Leveraged Instagram Reels to Connect with Gen Z and Boost Brand Equity in the Middle East
“We were thrilled at Sephora when Reels rolled out in the Middle East. That's why we were keen on becoming the first retailer and beauty brand in the region to trial out this engaging format. We are pleased to see those results from the campaign and study. It has indeed had a positive impact on our Gen-Z consumers.” – Margrette Costandy, Communications Director at Sephora Middle East
How Level Shoes Leveraged AR on Facebook to Boost Measureable Awareness During Ramadan
Meta for Business
Masterminds
September 08, 2021
How Level Shoes Leveraged AR on Facebook to Boost Measureable Awareness During Ramadan
How Shahid VIP Leveraged Short-Form Videos on Facebook and Instagram to Double Subscriptions in North America Masterminds
Meta for Business
August 26, 2021 How Shahid VIP Leveraged Short-Form Videos on Facebook and Instagram to Double Subscriptions in North America
“Ramadan is a key month for our industry, when people gather and connect to watch their favorite Arabic content. As the leading Arabic streaming platform in the MENA region, it was a natural step for Shahid VIP to expand into international markets at this key moment, in particular, targeting mainly countries with large Arabic-speaking communities. With the right creative approach and consistent support from the Facebook team, we were able to build and run a highly successful campaign that crossed all borders and reached a large number of households across the world.” – Ali Aktas, Head of Performance Marketing at Shahid VIP.
The Entrepreneur’s Edge – How Consumers in Saudi Arabia Support Entrepreneurism
The Entrepreneur’s Edge – How Consumers in Saudi Arabia Support Entrepreneurism
Meta for Business
Movers & Shakers
July 22, 2021
The Entrepreneur’s Edge – How Consumers in Saudi Arabia Support Entrepreneurism
The Digital Gathering – Why and Where Consumers in Saudi Arabia Meet Online
Meta for Business
Movers & Shakers
July 15, 2021
The Digital Gathering – Why and Where Consumers in Saudi Arabia Meet Online
Facebook and Instagram Video Ads Raise Awareness Around Ambitious KSA Urban Project THE LINE in NEOM Masterminds
Meta for Business
July 14, 2021 Facebook and Instagram Video Ads Raise Awareness Around Ambitious KSA Urban Project THE LINE in NEOM
“The ads we ran in Facebook News Feed and Stories for THE LINE launch were instrumental in amplifying the campaign’s impact and effectively reaching over 68 million people all over the world.” – Anthony Ward, Acting Executive Director of Marketing at NEOM.
The Participation Paradigm – What Consumers in Saudi Arabia Expect From Brands
Meta for Business
Movers & Shakers
July 08, 2021
The Participation Paradigm – What Consumers in Saudi Arabia Expect From Brands
The Convenience Gap – What Consumers in Saudi Arabia Want to Do With Their Time Movers & Shakers
Meta for Business
July 01, 2021 The Convenience Gap – What Consumers in Saudi Arabia Want to Do With Their Time
Watch part 1 of the Facebook KSA Research 2021 video series.
Mobily Gifts Smiles to Its Saudi Audience With Facebook AR Filter Campaign
Mobily Gifts Smiles to Its Saudi Audience With Facebook AR Filter Campaign
Meta for Business
Masterminds
June 20, 2021
Mobily Gifts Smiles to Its Saudi Audience With Facebook AR Filter Campaign
How eXtra Used Facebook Automated App Ads to Scale App Installs Acquisitions Masterminds
Meta for Business
April 27, 2021 How eXtra Used Facebook Automated App Ads to Scale App Installs Acquisitions
“We are always seeking to improve engagement with our customers and Extra’s natives apps are an important tool for us in maintaining and enriching that relationship. As we approached Mega Sale, our key annual promotional event, we sought opportunities with Facebook to increase the level of engagement via our app. Facebook AAA has allowed us to efficiently extend the reach of our app properties and provided meaningful commercial insight.” – Steve Webster, E-Commerce Director at eXtra Stores.
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
Meta for Business
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
Facebook Brings Marketing Partners Program for Agencies to MENA Masterminds
Meta for Business
December 06, 2020 Facebook Brings Marketing Partners Program for Agencies to MENA
Facebook recently unveiled a new hub for agencies to learn more, grow faster and better, and ultimately drive value for their clients.
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
Meta for Business
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Meta for Business
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
It’s Not Business, It’s Personal
It’s Not Business, It’s Personal
Meta for Business
Masterminds
October 04, 2020
It’s Not Business, It’s Personal
Enabling the Agency of the Future with Facebook
Meta for Business
Masterminds
September 28, 2020
Enabling the Agency of the Future with Facebook
How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators Masterminds
Meta for Business
July 20, 2020 How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators

In a one-of-a-kind collaboration, fast-casual restaurant Shake Shack, part of the Alshaya Group, joined forces with Facebook and third-party food aggregator Talabat for a groundbreaking campaign powered by Collaborative Ads, an existing Facebook product specifically redesigned to fit the F&B industry.
How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers
Meta for Business
Masterminds
June 25, 2020
How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers