By Dr. Marcus Collins, Professor of Marketing at the Ross School of Business at University Michigan, and Head of Planning at Wieden+Kennedy New York

By Guy Taylor, former MEPRA Chair & Managing Partner at Taqarabu Hybrid Communications

Tawasal Expo 2020 special series meets with the event's partners and key players.

Anit Kurian appointed Managing Director, Middle East and Africa.

Dimple Dinesh, Marketing Science Partner for MENA at Meta decodes the use of marketing tools to marketers and agencies

Communicate caught up with Sawsan Ghanem, Managing Partner at Active (DMC), to understand her decision to adopt the four-day workweek and see how it’s been going so far.

Tony Bourached, CEO of Mindshare MENA, explains how not panicking was key in managing the pandemic and how this now helps retain talent.

Sasan Saeidi, Global Client Leader - Nestlé at Wunderman Thompson Global and Global Senior Vice President of the International Advertising Association, on how organizations need to find better ways to reward their talents.