Meet Karim Belouadi, Digital Performance Manager at Keyade Middle East

Meet Beth Williams, Head of Performance Media at Merkle

The rapid evolution of paid media on social led to the creation of the new role.

Meet Ali Fares, Senior Manager - Performance Marketing at Spark Foundry

Meet Adela Fataliyeva, Junior Creative at MullenLowe Dubai

Tarek Miknas, CEO MENAT at FP7 McCann, explains how to best manage a galaxy of generations and avoid collisions with the youngest planets.

In an exclusive interview, Mustafa Shamseldin, Senior VP & Chief Marketing Officer - Africa, Middle East, and South Asia at PepsiCo shares with Communicate about their new campaign for Expo2020 and how they plan to make the experience global.

Watch the interview below with Ms. Asma Alfalasi, Director of Marketing and Corporate Communications, Sharjah Media City (Shams)