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Tourism

Tourism brands urged to rethink marketing as travel ads fail to stand out

A new study by LIONS Advisory and TOURISE has called on tourism brands to strengthen creative storytelling, personalisation and customer experience, warning that many travel advertisements…

INSIGHTS

AI is changing how travellers choose destinations, tourism leaders say

Artificial intelligence is changing the way travellers discover destinations, compare hotels and plan holidays, prompting tourism marketers to rethink how they build visibility and influence decisions.…

COMMUNICATE-AI-HUB

Qatar expands AI tools across digital tourism journey

Qatar is expanding the use of artificial intelligence and connected technology across its tourism sector, with digital services covering stages from trip planning and visa applications…

NEWS

UAE leads GCC as WEF Tourism Index puts region’s marketing playbook to the test

The World Economic Forum’s Travel & Tourism Development Index (TTDI) 2026 lands at an awkward moment for the region: the same report that ranks the UAE,…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Who Pays When an AI Books Your Hotel? Gulf Hospitality Wants to Know

Gulf hospitality just proved something: it can take a hit and bounce right back. Airspace closed this spring, flights got cancelled by the thousands, and for…

NEWS

Abu Dhabi updates hotel classification standards for sector

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched an updated Hotel Classification Manual, introducing revised standards for guest experience, service…

NEWS

Travel & tourism rebound in the GCC: What CMOs, brands and travelers need to know

The GCC’s travel and tourism sector is entering a new phase. The story is no longer simply about recovering from the Iran war disruption Across the…

INSIGHTS

Why residents, not tourists, will define summer 2026

When I look at Dubai this summer, I don’t see a city holding its breath. I see a city settling into the idea that this is…

THE-VIEW

Yango’s targeted CIS tourism campaign boosts Abu Dhabi bookings

Two million Russian-speaking tourists were visiting the UAE annually, but 90 percent defaulted to Dubai. Abu Dhabi had a world-class offering but a fraction of the…

NEWS

Marketing roundtable: Six hospitality leaders on the future of tourism marketing

As MENA’s tourism and hospitality sector continues its rapid expansion, the marketing playbook evolves just as quickly. Here, six marketing and commercial leaders share their thoughts…

CANNES-LIONS

MENA’s tourism playbook has changed – spectacle is out, identity is in

Paul Clifford For years, tourism marketing across the Middle East and North Africa was defined by spectacle. Rising skylines, desert resorts and beachfront luxury, delivered at…

CANNES-LIONS

ATM 2026 to spotlight tourism resilience, future growth in Dubai

Arabian Travel Market (ATM) 2026 will take place from September 14 to 17 at the Dubai World Trade Centre, bringing together global travel and tourism stakeholders…

NEWS

Dubai’s digital payment push set to transform everyday consumer experience

Dubai’s accelerated shift toward a cashless economy is set to transform how residents, tourists and businesses interact with everyday services, from shopping and dining to transport,…

NEWS
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