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Tourism

Travel & tourism rebound in the GCC: What CMOs, brands and travelers need to know

The GCC’s travel and tourism sector is entering a new phase. The story is no longer simply about recovering from the Iran war disruption Across the…

INSIGHTS

Why residents, not tourists, will define summer 2026

When I look at Dubai this summer, I don’t see a city holding its breath. I see a city settling into the idea that this is…

THE-VIEW

Yango’s targeted CIS tourism campaign boosts Abu Dhabi bookings

Two million Russian-speaking tourists were visiting the UAE annually, but 90 percent defaulted to Dubai. Abu Dhabi had a world-class offering but a fraction of the…

NEWS

Marketing roundtable: Six hospitality leaders on the future of tourism marketing

As MENA’s tourism and hospitality sector continues its rapid expansion, the marketing playbook evolves just as quickly. Here, six marketing and commercial leaders share their thoughts…

CANNES-LIONS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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MENA’s tourism playbook has changed – spectacle is out, identity is in

Paul Clifford For years, tourism marketing across the Middle East and North Africa was defined by spectacle. Rising skylines, desert resorts and beachfront luxury, delivered at…

CANNES-LIONS

ATM 2026 to spotlight tourism resilience, future growth in Dubai

Arabian Travel Market (ATM) 2026 will take place from September 14 to 17 at the Dubai World Trade Centre, bringing together global travel and tourism stakeholders…

NEWS

Dubai’s digital payment push set to transform everyday consumer experience

Dubai’s accelerated shift toward a cashless economy is set to transform how residents, tourists and businesses interact with everyday services, from shopping and dining to transport,…

NEWS

Bahrain tourism authority launches GCC-focused campaign

The Bahrain Tourism & Exhibitions Authority has launched a new tourism campaign aimed at strengthening Bahrain’s position as a preferred destination for visitors from Gulf Cooperation…

NEWS

Why most destinations will recover slowly, and how to avoid it

In periods of uncertainty, there is often pressure to discount in order to stimulate demand. While this can have short-term effects, it tends to weaken long-term…

THE-VIEW

Dubai boosts marketing push to protect global image amid regional tensions: report

Dubai has intensified its global marketing and communications efforts to reinforce its reputation as a safe tourism and business hub despite security concerns arising from the…

NEWS

3 UAE landmarks make TIME’s Greatest Places listing, reinforce country’s resilient tourism brand

Three prominent destinations in the United Arab Emirates — the luxurious beachfront resort Jumeirah Marsa Al Arab in Dubai, the cultural landmark Zayed National Museum in…

NEWS

GCC Outbound Tourism Market Seen Reaching $138 Billion by 2033: IMARC Group

The GCC outbound travel and tourism market is projected to grow from $70.46 billion in 2024 to $138.06 billion by 2033, according to the latest research…

NEWS

Buffalo launches multimillion-dollar tourism rebrand to boost national appeal

Buffalo, New York, has unveiled a major new tourism brand and advertising campaign as part of efforts to revitalise its visitor economy and reshape perceptions of…

NEWS
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