Georgia’s tourism marketing privileges experiences over ads: Elene Gogelia
Experience-led marketing elevates the goal from delivering information to fostering connection, writes Elene Gogelia, Chief Coordinator of Brand Development at the Georgian National Tourism Administration. Modern…
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Yas Island bets on fandom as it revamps destination marketing
Yas Island’s marketing engine is no longer selling a destination—it’s engineering cultural relevance. In an interview with Communicate, Badr Bourji, Senior Vice President of Marketing at…
NEWS
AlUla Moments Reveals 2025-2026 Calendar: A Year of Culture, Music, and Discovery in Arabia’s Timeless Oasis
A year-round line-up reflects AlUla’s evolution into a world-class destination for culture, music, heritage, wellness, sport and adventure.
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