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How brands across the GCC are reworking their marketing to reach Gen Z

When KFC Arabia’s Chedrawi cheddar sauce briefly vanished from menus this year, the brand didn’t apologize and instead it turned the shortage into a three-episode, AI-generated…

NEWS

Samsung, Spotify and the Case for Invisible Marketing

Since the Mad Men era, marketers have largely been trained to think in campaigns: build the big idea, distribute it across channels, measure the response, then…

BRANDS

Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS

Repton Dubai student releases original music on Spotify

Repton Dubai has announced that Year 11 student Radu Pop, 16, has independently released his original single, Keeps on Turning, on Spotify and other global streaming…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Spotify launches Fitness hub in UAE with guided workouts, Peloton classes

Spotify has introduced a new Fitness experience in the United Arab Emirates, bringing guided workout content, curated playlists and wellness programming onto its platform as it…

NEWS

Spotify gives artists power to block misattributed tracks in new beta feature

Spotify has introduced a new feature allowing artists to review and approve music releases before they appear on their profiles, as streaming platforms grapple with rising…

BRANDED

The Sound of a Saudi Weekend: How Music Sets the Vibe for a Nation in Motion

Weekends in Saudi Arabia have their own tempo, a rhythm that signals a collective shift from structure to spontaneity. It’s when the pace of life slows…

NEWS

Spotify Arabia’s 5-Years Wrapped

Looking back on last year's coolest moments, we can't forget to shout out the brands that nailed it, keeping up with their ever-evolving consumer groups. Spotify…

NEWS

Spotify Launches Equal Arabia To Empower Arab Women in the Region

Spotify releases a short film in collaboration with the Mega Star Carole Samaha to launch Equal Arabia

NEWS

The Curation Generation: How UAE Millennials and Gen Zs Are Redefining Digital Audio

World renown audio streamer, Spotify unveiled the UAE edition of Culture Next, the Annual Global Culture & Trends Report. This year’s report explored how Gen Zs…

NEWS

How Can Advertisers Navigate The Recent Changes In The Podcast Landscape?

By Chirag Desai, CEO of Amaeya Media

NEWS

A Year Like No Other

Carlos Estrada-Ruiz, Digital Analyst at digital marketing agency Netizency, recaps what 2020 meant for social media platforms and what may be in store for them in…

NEWS

The Changes Happening In B2B Marketing

WARC and Spotify team up to publish a report that looks at the marketing trends in the tech and telecoms sector.

NEWS
Trends
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