Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify Premium with the purchase of select Samsung devices.
The collaboration aims to create a more seamless music listening experience across Samsung’s connected ecosystem, allowing users to switch playback between Galaxy smartphones, tablets, TVs, sound devices, Galaxy Buds and Galaxy Watch.
Under the offer, new Spotify users purchasing eligible Samsung products can receive up to four months of Spotify Premium. Samsung said users will be able to start listening on one device and continue on another, with playback syncing across compatible devices.
The partnership also strengthens Samsung’s broader ecosystem strategy by combining its hardware with Spotify’s music streaming service to provide additional value for consumers.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. “Partnerships like this one with Spotify allow us to offer customers more than great technology, giving them an easy way to discover, stream, and enjoy the music they love across our entire ecosystem, and a genuine reason to choose Samsung for the experience, not only the product.”
Spotify Premium subscribers using Samsung devices will have access to ad-free listening, offline downloads, enhanced audio quality and collaborative features such as Jam, which allows multiple users to build a shared music queue.
Samsung said the partnership is aimed at younger audiences, noting that nearly seven in ten Spotify streams across the Middle East, North Africa, Türkiye and Pakistan come from listeners aged 18 to 34.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa. “Our partnership with Samsung extends that experience into more everyday moments across the devices people use throughout their day, giving listeners across the region a richer, more effortless way to enjoy the music they love with Spotify Premium.”
The promotion varies by market and device. Customers in Saudi Arabia, the UAE and Türkiye can receive four months of Spotify Premium with the purchase of eligible OLED or 98-inch Samsung televisions, or Galaxy S and Galaxy Z series smartphones.
The offer is available through participating retail outlets and Samsung’s online store, and can be redeemed via the Samsung Promotion and Samsung Members apps.
