Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.

The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

By Farimah Moeini, Head of Industry – Retail, e-Commerce, Travel Tourism in MENA at Snap Inc.

Zadi Hobeika rejoins Snap Inc. to drive performance advertising solutions.

Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.

Julie Bogaert, Head of EMEA Talent at Snap Inc., joins from partnerships role at Facebook.

The third edition of the Snap Partner Summit has something for everybody.

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…

Last June, Snap launched Dynamic Ads, a new e-commerce offering designed to help brands grow their online business by simplifying the consumer purchase journey and driving measurable…

Snap Inc. has announced the launch of 3D Camera Mode on its application Snapchat. The company said that with  the new feature, Snapchatters can…

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in…