Snap Inc. today announced the appointment of Antoine Challita as UAE Country Head where he will oversee the development and execution of Snap’s business…

Snap Inc.’s Vice President Hussein Freijeh is rumored to have assumed an expanded role as Vice President for APAC and MENA, marking a significant…

On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented…

The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.

Ala Shashaa, Data, and Insights Director at the regional digital marketing agency Netizency, shares a social recap with Communicate, analyzing the discussions in the GCC’s public sphere…

Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.

The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

By Farimah Moeini, Head of Industry – Retail, e-Commerce, Travel Tourism in MENA at Snap Inc.

Zadi Hobeika rejoins Snap Inc. to drive performance advertising solutions.

Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.

Julie Bogaert, Head of EMEA Talent at Snap Inc., joins from partnerships role at Facebook.

The third edition of the Snap Partner Summit has something for everybody.