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Saudi businesses put AI, digital tools at centre of trade strategies: Study

Saudi businesses are increasingly turning to artificial intelligence, automation and digital infrastructure to strengthen their ability to compete in international trade, with nearly two-thirds viewing AI…

INSIGHTS

MCIT, Snap partner to train 20,000 Saudi talents in digital skills by 2030

Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Snap Inc. have signed a strategic partnership aimed at equipping more than 20,000 Saudi talents with…

NEWS

KFC Arabia taps into Baloot culture with Saudi campaign

KFC Arabia has launched a Baloot-inspired campaign in Saudi Arabia in collaboration with TBWA\RAAD and Zat Baloot, seeking to turn the popular card game into an…

NEWS

Initiative Names Darine Elkaissi Managing Director of Saudi Arabia

Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…

AGENCIES
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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UAE fragrance growth puts storytelling in focus as Reef hits digital billboards

The growing value of the Middle East’s fragrance market is giving brands more room to experiment with how they present scents, with Reef Perfumes among the…

NEWS

How KFC made a local Saudi seasoning its ‘unofficial’ 12th spice

When a viral TikTok moment showed Saudi food lovers sprinkling Srar Hail, a spicy seasoning by local cook Om Bdr, over KFC chicken, the fried chicken…

CANNES-LIONS

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

NEWS

Saudi luxury business hotel Atheel to open in Riyadh’s KAFD in Q4 2026

A new Saudi luxury business hotel, Atheel, is set to open in the fourth quarter of 2026 in Riyadh’s King Abdullah Financial District (KAFD), marking the…

NEWS

Inside the viral Saudi AR campaign that turned entire cities into a digital Ramadan neighborhood

Snap Inc. and Almarai have partnered to launch a first-of-its-kind Ramadan campaign that blended location-based discovery with immersive augmented reality experiences on Snap Map, reaching millions…

NEWS

Saudi Arabia’s Gen Z reshaping sport and entertainment landscape: report

Saudi Arabia’s Generation Z is transforming the future of sport and entertainment in the Kingdom, according to a new report released by Dentsu Sports International (DSI).…

NEWS

Gulf consumers are value-driven but still willing to pay for quality: Andrey Dvoychenkov

As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are being forced to rethink how they price, position, and distribute their…

NEWS

The Strategy of Calm: How the GCC Built a Crisis Communications Playbook in Real Time

Saturday, February 28th, began quietly enough, with a subtle ripple of messages on WhatsApp, posts on social media, and alerts flickering through newsrooms. In hours, a…

INSIGHTS

Unity, Music, Emotion: The Ramadan Ads That Won the Arab World

For brands in the GCC and wider Arab world, Ramadan is more than a sales season, it’s a cultural moment when audiences are highly engaged and…

NEWS
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